KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. Value is established through short term and long term metrics and benchmarks.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

markempa

JUNE 19, 2006

« PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback? I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?"

Lead Generation 120

Lead Generation Generation Optimization Leads 120

KoMarketing Associates

JUNE 6, 2013

The conference breaks out into two separate tracks for sales and marketing professionals, coming together to highlight the latest BtoB research and keynote sessions. This year’s event features 45 sessions across 5 tracks, ranging from conversion optimization to email marketing to platform-specific social media marketing strategies.

Conference 120

Conference B2B Marketing Planning B2B 120

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 10 Great B-to-B Sites by BtoB Magazine. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet.

Social Media 100

Social Media Social Marketing BtoB Media 100

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

AUGUST 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. It drives you professionally, personally and algorithmically. How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 21, 2006

« Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 14, 2005

In the task of converting inquiries to leads and ultimately in determining return on investment, your web site log files are an important tool for measuring to what extent search engine optimization is working. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

The ROI Guy

DECEMBER 23, 2010

Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets. Alinean recognized by BtoB Magazine’s as one of To. As private sector CIOs begin to consider growth and innovation, state CIO brethren will not have that luxury until at least 2013, according to our projections.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

markempa

MAY 18, 2007

Develop a marketing program that helps the sales team sell at a personal level. Train your sales people on how to optimize your lead generation investment and give your feedback. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 19, 2006

Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Focus on developing the optimal mindset first, then strategies, and finally tactics. Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2006

« Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

The ROI Guy

FEBRUARY 14, 2011

As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

The ROI Guy

DECEMBER 6, 2010

Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. Kris: I call it my personal industry advisory group. It was pretty quickly when these mail merge tools came out and it made it so easy to send a gazillion emails with personalization.

B2B Marketing 112

B2B Marketing B2B Ideal Customer Profiles Work Management 112

The ROI Guy

NOVEMBER 4, 2010

Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads. Interactive white papers can be used to better engage overloaded buyers with content personalized based on industry, location, size, pain points and opportunities - delivering more relevance and engagement.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

The ROI Guy

SEPTEMBER 4, 2007

As current systems are underutilized and difficult to reallocate based on demand, virtualization lets the IT team place more work quickly and appropriately on less physical servers – optimizing usage and minimizing the amount of physical assets to manage and support. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. 3 keys to optimizing the email experience by iMedia Connection.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

DECEMBER 14, 2005

As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. As each need is met, personal achievement rises and purpose is fulfilled.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Today’s digital environment demands that you engage subscribers through a highly personalized experience. Share stories.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Industrial Marketing Today

NOVEMBER 1, 2010

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Paul Gillin

NOVEMBER 28, 2011

BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. Only one person identified the IT department. A decade ago, CIOs played a key role in implementing ERP and optimizing supply chains in many companies around the globe.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Hubspot

AUGUST 27, 2012

Personalization, Relevancy and Dynamic Content. 10) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. 15) 53% of retailers plan to focus on web personalization engines in 2012. What These Personalization, Relevancy, & Dynamic Content Stats Say About the Future of Marketing.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

B2B Marketing Zone Posts

JUNE 9, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Optimization. BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

markempa

APRIL 19, 2005

Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process. Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Hubspot

JUNE 12, 2013

Below you''ll learn about the various problems or pain points they''ve admitted to encountering, proposed solutions for each, and personal insight into why those solutions are valuable for them. For example, in 2011, we conducted a test to see if including a personal name in an email''s "from" field would increase email clickthrough rate.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) BtoB Magazine ). Jeff Bullas ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100