KoMarketing Associates
SEPTEMBER 18, 2012
As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.
markempa
MAY 24, 2010
BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.
Paul Gillin
OCTOBER 3, 2013
I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.
KoMarketing Associates
MARCH 7, 2013
It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.
The Point
NOVEMBER 14, 2014
Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context.
Expert insights. Personalized for you.
120 
Let's personalize your content