KoMarketing Associates

JUNE 6, 2013

The conference breaks out into two separate tracks for sales and marketing professionals, coming together to highlight the latest BtoB research and keynote sessions. Let us know via comments below or send us a message on Twitter , Facebook , or Google+. Marketingsherpa Lead Gen Summit. Events Search Engine Marketing Blog'

Conference 120

Conference B2B Marketing Planning B2B 120

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. For B2C or B2B Marketers this was a huge revolution.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. Emerson Process Experts was born. Their reticence was understandable. Search Engine Magic.

BtoB 50

BtoB B2B B to B Blogger 50

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior. What’s your approach?

Case Studies 50

Case Studies Case Study Studies BtoB 50

Hinge Marketing

JANUARY 14, 2015

The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! It’s important to keep in mind that using content insertion can have a big impact on the production process.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ross writes, " You need a process that emphasizes quality of leads over quantity of names." " I agree. " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It really needs to come from the bottom up, starting with your customers buying process and your sales process.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to podcast on trigger events (File size is 5.58

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Adobe Experience Cloud Blog

MARCH 25, 2010

The way buyers research and buy solutions has changed forever , and the old sales process can’t keep up. Today’s buyers have an abundance of information at their fingertips, and are using it to seize control of the purchasing process. Recent years have highlighted the flaws of the old revenue machine, including: It’s outdated.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Top Rank Marketing

JULY 19, 2023

“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. As the team at Think With Google recently looked at as its “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

The ROI Guy

MAY 6, 2010

These new customer campaigns include tools to use early in the buying process – to help diagnose and assess customer issues, such as assessment tools for cloud computing, collaboration and virtualized desktops. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 6, 2010

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. Alinean recognized by BtoB Magazine’s as one of To. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Buyers clearly want a solution that represents a high value, and will help drive bottom-line impact to the business – helping to drive revenue, reduce costs, streamline business processes or improve productivity.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. When asking over 200 IT buyers what they felt was most important part of the overall purchase process, over 1/3rd of the buyers indicated Vendor Content as key to the purchase decision. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Productivity benefits where there is not a direct automation or elimination of a process step or task 3. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. Their responses show that content has never been more important to the buying process and yet vendors are falling short in creating the kind of content that buyers are looking for. Where are they going?

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Amanda Gagnon explains how Walden University dramatically increased email subscriptions by simplifying its signup process and reduced the number of clicks required.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Industrial Marketing Today

NOVEMBER 1, 2010

Exhibit #1: Emerson Process Management Experts. A niche business blog run by Jim Cahill that targets process manufacturing engineers and professionals. Objective: Connect process manufacturing professionals with experts at Emerson Process Management who have valuable industry, application and technology expertise.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

The ROI Guy

DECEMBER 14, 2005

As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Network servers, storage and printers have moved towards commoditization as well.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. One-size-fits-all content won’t accomplish that.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. One entry described the process: A topical editorial calendar was created that assigned each day of the week to a different type of blog post and topic. 27 of the PDF). That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

JUNE 9, 2010

Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Lead Gen Tips: Use Google to Search LinkedIn , May 26, 2010.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

JULY 22, 2010

By making it easily accessible through our Web site, we’re confident more organizations will take advantage of the vital insight it provides to support the decision-making process.&# Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 1:00 PM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. Google and Google+. Google’s search engine is used by 85% of global Internet users every month. BtoB Magazine ). BtoB Magazine ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. Seems doubtful. We need one, too.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

Google has dis-intermediated the content business. I started with a little… Read more… Doug Kessler | January 16th, 2008 | no comments Pico-Branding: New Rules for Marketing UPDATE : this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’ (Thanks guys!) Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

AUGUST 4, 2010

Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs. Alinean recognized by BtoB Magazine’s as one of To. Create an urgency to buy - Frugal buyers are looking for reasons to say “no&# to vs. “yes&#.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out. Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Using ROC as an important element in the CRM decision process can help the team maintain customer focus and better balance investments for long term value acheivement. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40