ViewPoint
FEBRUARY 4, 2014
Say you have a promotion based on a statistical test of two types of content. Don’t worry about buzz words, like “Big Data.” Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Test it, and prove it!
ERDM
JULY 24, 2017
Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.
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Vision Edge Marketing
JANUARY 9, 2013
So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. His new metric is called the “LSE Net Advocacy Score.”
Writing on the Web
JULY 9, 2010
By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Post on Google Buzz. Promote this on Orkut. The company, Marchex Inc., Email this via Gmail.
markempa
JUNE 28, 2007
Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Adobe Experience Cloud Blog
AUGUST 13, 2012
In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. Theme: We created a really strong theme to generate a buzz. Multi-Touch Promotional Plan: . by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. State of Event Marketing, July 2011).
markempa
AUGUST 15, 2006
Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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