BtoB Buzz Promotion Word of Mouth 
markempa
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.
Vision Edge Marketing
JANUARY 9, 2013
This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. ” and combines the Net Promoter Score with reported NWOM, and is calculated as follows: . Recently we’ve been asked about measuring brand equity. LSE Net Advocacy Score = NPS – NWOM. .
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markempa
JUNE 28, 2007
Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
AUGUST 15, 2006
Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
SEPTEMBER 20, 2005
" The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 a new cartoon series by MarketingSherpa called "Sales Lead Hell."
markempa
MAY 23, 2005
So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Tips on how to effectively promote your events. The results. The results.
markempa
JUNE 8, 2005
This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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