Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. His new metric is called the “LSE Net Advocacy Score.”

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). write, speak, publish, and promote ) Benefit from the Halo Effect. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). write, speak, publish, and promote ) Benefit from the Halo Effect.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 23, 2005

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Tips on how to effectively promote your events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As an expert, people and companies will seek you out when they have problems.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120