Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. The following is a list of the top marketing podcasts for B2B Marketers in 2020: 1.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing!

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Zoominfo

OCTOBER 5, 2021

Matt Gourley, Earwolf Podcast Network “Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person. A review of attendance numbers for the New Jersey Bank Marketing Association’s quarterly seminars shows that attendance did not diminish when audio podcasts became available from the programs.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Unlike traditional advertising methods, where messages are broadcasted without immediate feedback, social media allows for two-way communication.

Social Media 65

Social Media Allocation Social Marketing Media 65

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. 10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist.

Digital Transformation 70

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 70

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Digilant

APRIL 25, 2023

. — When you think about the advancement of TV in our modern world compared to the early 2000s, it’s easy to notice the rapid increase of streaming services taking over traditional broadcasting. Our marketing experts will work with you to create a customized advertising strategy that meets your unique needs and objectives.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . They will ask for referrals or search online or reach out for recommendations on social networks. . Nurturing employees’ personal brands is in reality an effort in recruitment marketing.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Hubspot

JULY 22, 2019

In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Even social networks like Facebook and Twitter are creating their own versions of video streaming. The cost difference between TV advertising and digital marketing methods is tremendous.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. It’s easy to get lost in the noise of how content marketing world has evolved since then. It’s easy to get lost in the noise of how content marketing world has evolved since then. Or divisible content. Poornima Apte.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Sprout Social

JANUARY 27, 2021

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And we’re bringing it right to your TL w/ conversations broadcast from @TwitterLive. — God-is Rivera (@GodisRivera) February 18, 2020. Black history is more than a moment.

Brand Identity 123

Brand Identity Branding Lock-In Communities 123

Content Standard

NOVEMBER 9, 2015

.” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. But they also built up a lot of pressure for networks. Marketers should be the first to know this. million in advertising revenue.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

.” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. But they also built up a lot of pressure for networks. Marketers should be the first to know this. million in advertising revenue.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

EveryoneSocial

NOVEMBER 27, 2019

Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor is it a box to check off and call it good. How Storytelling Plays Into Activation. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift.

Activities 83

Activities Paid Search Agency Companies Storytelling 83

Outbrain

AUGUST 12, 2019

The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. Since the first “moving pictures”, film has been a popular storytelling tool that effectively conveys messages to a mass audience. Deepfake: Marketer’s nightmare?

Marketing AI 45

Marketing AI Video Marketing Broadcasting Paid Search Agency 45

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. ” BuzzFeed.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. ” BuzzFeed.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Sprout Social

AUGUST 14, 2018

Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. As a marketing strategy, Facebook has a solid track record. Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. So, what makes stories so valuable to marketing?

Facebook 87

Facebook Brand Identity Branding Paid Search Agency 87

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Even the most experienced marketers can get overwhelmed with all the content they have to create, manage, and measure.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Even the most experienced marketers can get overwhelmed with all the content they have to create, manage, and measure.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. When considering a purchase, 83% of people trust recommendations from family and friends.

Social Media 90

Social Media Class Word of Mouth Media 90

Content Standard

APRIL 16, 2018

We could tell you all about the other, exciting new possibilities feasible in launching an internal content studio—the kind that does much of the brand storytelling work traditionally assigned to creative agencies. “Not 24-hour news, but a company that puts out live, programmatic content on a schedule with broadcast quality.”

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. On which social networks does your target audience spend their time?

Social Media 94

Social Media Media Business Social Networks 94

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. there was product placement. The Building Blocks of Long-Form Brand Entertainment.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

Content Standard

DECEMBER 8, 2016

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Where older marketers tread lightly, Millennials dive right in.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

SEPTEMBER 2, 2016

With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. If you had to choose one platform to run your live video marketing on, which should it be? But that seems all but given nowadays. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Ambal's Amusings

SEPTEMBER 1, 2009

We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42