FMG Suite

MAY 6, 2019

Every month, we round up some of the most important social media updates that might impact how you market your firm. From Facebook algorithm updates to new ways to network on LinkedIn, things are always changing in the social media world. You could ask questions, ask your followers’ opinions on topics, or share updates about your firm.

Social Media 75

Social Media Media Broadcasting Linkedin 75

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. A webinar is a virtual seminar. Finally, webinars are great for getting the word out.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Adobe Experience Cloud Blog

MARCH 14, 2017

Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. This might require using more than one tripod so you can broadcast on separate platforms at the same time, such as Periscope and Instagram Live.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Martech Advisor

MARCH 30, 2020

The calling features have paved the way for global conversations, and the inclusion of multiple media formats has made WhatsApp a source of entertainment too. Groups bring together like-minded people to share views and opinions. Broadcast is a feature that can send a message to your broadcast list recipients.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Campaigns 96

Campaigns Co-Registration Marketing AI Cable 96

Contently

FEBRUARY 6, 2019

For the entire game, each person watched the broadcast with a band wrapped near the crook of their arm. Dr. Zak’s goal is to separate opinion from objectivity. In my opinion, the best Super Bowl ad of my lifetime is “ The Force ,” Volkswagen’s spot from 2011. For a brand spending $5.25

Paid Search Agency 164

Paid Search Agency Ads Mobile Advertising Amazon 164

Heinz Marketing

DECEMBER 19, 2017

So maybe I am joining a growing chorus around the negative impact that social media has brought to our existence including Sean Parker of Facebook fame talking about how it exploits human psychology, Chamath Palihapitiya also formerly of Facebook describing how it is ripping our social fabric apart , Jeff Nolan with “End Social Media Co-Dependency.”

Social Media 76

Social Media Media Paid Search Agency Broadcasting 76

Televerde

SEPTEMBER 28, 2021

Technological advancements, demand for corporate social responsibility , and loftier customer expectations are changing organizations’ priorities. Purpose is becoming a driving factor due to consumers’ lack of trust, concern about social responsibility, and ability to broadcast information through social media. Less Control .

Ad Building 69

Ad Building Business Fulfillment Lead Ranking 69

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 123

Social Media Media Marketing Budget Communities 123

Sprout Social

JUNE 24, 2021

It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. Even as some leaders remain reluctant about flexible work models, nine out of ten organizations worldwide plan to combine remote and on-site working. In fact, it did quite the opposite. .

Work Management 112

Work Management Planning Peer-to-peer Paid Search Agency 112

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. People no longer just Google things they want to buy. Live Shopping. Turning their Twitter Shop into more than a store, but a shopping guide. .

eCommerce 105

eCommerce Twitter Ideal Customer Profiles Broadcasting 105

Oktopost

FEBRUARY 28, 2022

By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand. Naturally, your visible employee brand starts with actions that take place within the organization itself. Finally, don’t forget to check social media for even more insights.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Mass Analytics

DECEMBER 8, 2021

The third day of the ATTRIBUTION & ANALYTICS ACCELERATOR , a conference organized by the Advertising Research Foundation , revolved around the depreciation of cookies and the loss of identity solution. She added that CMM created a favorable ground for MASS-Analytics to have more targeted marketing and media plans.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Brightedge

FEBRUARY 7, 2020

Given the importance of customer perception, you want to do everything you can to help your organization appear as helpful and trustworthy as possible in the eyes of potential customers. You should clearly identify what makes your organization unique compared to the rest of the competition. Cultivate brand advocates.

Work Management 64

Work Management Marketing Management Brand Identity Branding 64

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

EveryoneSocial

SEPTEMBER 29, 2020

Yet with that said, many organizations (maybe even your own) are truly missing out on the value employee-generated content and the expertise that employees bring. There are tons of stats related to content and social media, but here are a few interesting ones. Think about the content you most engage with on a regular basis.

Business 98

Business Distribution Social Media Work Management 98

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Omitted or incomplete sources suggest a company agenda and an organization that can’t be bothered with facts. Sources say a lot about your brand.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

Envy

NOVEMBER 23, 2017

Javvad Malik, as well as being a security Advocate for AlienVault, is a well-known cybersecurity evangelist and broadcaster across social media on security industry news. Last year's massive DDoS attack against the Dyn DNS servers was first broadcast on Krebs' blog - Krebs himself being a victim of the DDoS attack.

Resources 85

Resources Best Practices Privacy Broadcasting 85

Envy

MARCH 11, 2019

Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. It offers excellent advisory posts from security professionals that give you references to use in your own organization. J4VV4D by Javvad Malik. IT Security.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. According to a report by the Direct Marketing Association , 91 percent of marketers rate email as a key strategic channel, even more so than social media at 83 percent.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Hubspot

JUNE 27, 2016

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. At the beginning of the broadcast, Coach T. 1) Tough Mudder.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

Optinmonster

JULY 15, 2021

Broadcasting emails to large groups. And OptinMonster lets you organize your subscribers from the moment they sign up. Segment leads and organize contacts. You can even set up surveys and polls to gather customer feedback and opinions to improve your store. Centralized lead management to organize subscribers.

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Email Marketing Automation 65

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,

Social Media 100

Social Media Viral Marketing Tools Media 100

Marketing Interactions

SEPTEMBER 30, 2018

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. Rather than a broadcast approach which is based on traditional “push” methods, social relevance is about context and idea expression. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Vidyard

OCTOBER 14, 2015

User-Generated Content is genuine, organic content created by, well, your users. Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. UGC is a conversation, rather than a brand broadcasting a sales message. User-Generated Content is perfect for more than social media.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Hubspot

MAY 10, 2019

The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right? A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. Analyze your impact and results.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Digilant

OCTOBER 9, 2018

– Carrie Gill , Digital Media Supervisor at InTouch Solutions. This is my version of the events and is not word for word of what was said nor is it my opinion of what was said. Children International is a child and youth development organization and their primary fundraising model is child sponsorship.

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

GreenRope

JULY 8, 2014

We live on planet social media, and while your clients are orbiting the Twittersphere, you better be listening. Open Rates: This is email marketing specific, but in my opinion, the most important. Your open rate tells you a lot about your subject line, the content, as well as the best times to send out your broadcasts.

Open Rate 40

Open Rate Buyer Personas Broadcasting Trigger Marketing 40

GreenRope

JULY 8, 2014

We live on planet social media, and while your clients are orbiting the Twittersphere, you better be listening. Open Rates: This is email marketing specific, but in my opinion, the most important. Your open rate tells you a lot about your subject line, the content, as well as the best times to send out your broadcasts.

Open Rate 40

Open Rate Buyer Personas Broadcasting Trigger Marketing 40

GreenRope

JULY 8, 2014

We live on planet social media, and while your clients are orbiting the Twittersphere, you better be listening. Open Rates: This is email marketing specific, but in my opinion, the most important. Your open rate tells you a lot about your subject line, the content, as well as the best times to send out your broadcasts.

Open Rate 40

Open Rate Buyer Personas Broadcasting Trigger Marketing 40

GreenRope

JULY 8, 2014

We live on planet social media, and while your clients are orbiting the Twittersphere, you better be listening. Open Rates: This is email marketing specific, but in my opinion, the most important. Your open rate tells you a lot about your subject line, the content, as well as the best times to send out your broadcasts.

Open Rate 40

Open Rate Buyer Personas Broadcasting Trigger Marketing 40

GreenRope

JULY 8, 2014

We live on planet social media, and while your clients are orbiting the Twittersphere, you better be listening. Open Rates: This is email marketing specific, but in my opinion, the most important. Your open rate tells you a lot about your subject line, the content, as well as the best times to send out your broadcasts.

Open Rate 40

Open Rate Buyer Personas Broadcasting Trigger Marketing 40