Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Facebook Ads: Reaching the Right Audience Facebook has a huge user base, but reaching just anyone isn’t the goal.

Facebook 40

Facebook Adwords Google Ads 40

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Broadcasters. Collaborators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

APRIL 25, 2024

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. Dominate the social platforms Facebook and X.

Television marketing 110

Television marketing Planning Paid Search Agency Peer-to-peer 110

FMG Suite

MARCH 15, 2019

A great Facebook strategy starts with a great Facebook page. Setting a strong foundation is a necessity if you want to build a community and share updates that engage. If a potential new client visits, they are going to scrutinize your Facebook page to the same degree that they’ll look at your website.

Facebook 73

Facebook Ideal Customer Profiles Mobile Advertising Communities 73

Hubspot

JUNE 27, 2016

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. 7 of the Best Facebook Live Videos We've Ever Seen.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Biznology

NOVEMBER 26, 2013

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

Communities 80

Communities Work Management Marketing Management Social Media 80

Martech

SEPTEMBER 7, 2022

Meta (Facebook). Meta (Facebook). Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Epic Games.

Enterprise Management 104

Enterprise Management B2B Marketing B2B Marketing Management 104

MindFire

FEBRUARY 26, 2021

Every Friday morning, we gather with a community of OptiChannel sales & marketing people to hear from business leaders who are leading the way in identify how to engage their audience on the optimal channel. We broadcast these events on Zoom, as well as Facebook and LinkedIn. More on that soon. Elgato Stream Deck.

PR 89

PR Broadcasting Budget Programs Communities 89

sagefrog

FEBRUARY 7, 2024

Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

MARCH 30, 2020

Eventually, my interest in the simulation game led me to find a community of others who feel the same way. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts.

Brand Identity 95

Brand Identity Branding Broadcasting Paid Search Agency 95

Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. Brands can use Halloween tags to tap into conversations their community is having on social. The TV special broadcasts family-friendly Halloween movies every night in October.

Social Media 108

Social Media Tagging Broadcasting Communities 108

Hubspot

JUNE 4, 2018

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. Source: CNN.

Facebook 75

Facebook Trends Aggregators Lead Scoring 75

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Facebook is the largest social network with more than 2.5 Social media marketing.

Tools 234

Tools Social Media Social Networks Work Management 234

Sprout Social

JULY 13, 2021

There’s a host, typically an influencer or celebrity, who highlights a product on the stream and viewers can purchase said product during the broadcast. Amazon and Facebook already enable shoppable livestream events on their platforms with brands like Petco and Sephora taking advantage of the new functionality.

Video Marketing 115

Video Marketing eCommerce Cross-Selling Buyer's Journey 115

Content Standard

MARCH 14, 2019

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Cala said the early tests are showing 300-400 percent greater conversion rate from Shopcast over Facebook Live, adding that this content has attracted visitors to stay on the shoe retailer’s website longer.

Tactics 108

Tactics Brand Identity Branding Planning 108

Sprout Social

APRIL 29, 2020

The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If we look at the figures, Facebook Live currently generates more than 3,000 years of watch time every day.

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. He’s earned his APR in 2003, was elected to the College of Fellows in 2015, has judged multiple awards programs and has spoken at a variety of events including the PRSA International Conference.

PR 120

PR Public Relations Broadcasting Communities 120

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. For Twitter and brands aiming to build a community of followers on the platform, Spaces could also be a natural transition. What we Know About Instagram Live Rooms.

Social Media 98

Social Media Social Marketing Media Planning 98

Brandpoint

JANUARY 23, 2020

million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. But in my opinion it’s when you’re able to reach previously unreachable audiences, and your social media posts live outside your community.

Social Media 77

Social Media Media Analytics Communities 77

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Peers from a group, event, or networking event. Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. and, a la Bernazzani’s approach to her debate, decided to open it up to our inbound.org community members. Why Use Facebook Live? To date, Facebook has 1.28 What else can we debate?”.

Video Marketing 77

Video Marketing Broadcasting Planning Youtube 77

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense. Facebook Live. Deciding to stream is the easy part. Instagram Stories.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

SmartBug Media

JULY 15, 2019

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Google ads.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Content Standard

MAY 4, 2016

Sometime in 2014, I stopped posting personal stories on Facebook. I figured it was a sign of increasing maturity (I’m one of those Facebook users who remembers when it was limited to college kids). It turns out my Facebook experience isn’t that unusual. Facebook’s 1.6 Making Facebook Personal Again.

Facebook 40

Facebook Privacy Policies Content Privacy 40

Moz

APRIL 9, 2020

Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. Community-support agriculture may well see a boom with the appeal of boxes of fresh, local foods delivered to your door, allowing customers to entirely forego trips to grocery stores.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Think of Twitter as an online broadcasting tool.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. Virtual Events. And I'm not the only one. Recruiting.

Linkedin 69

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 69

Sprout Social

SEPTEMBER 2, 2020

This is a nice added bonus for companies who already create video content for YouTube or Facebook. For example, Pulp Riot, using Instagram Live to conduct how-tos featuring their haircare products… …and then promotes the broadcasts in their feeds so followers can watch them later. Take your followers behind-the-scenes.

Video Marketing 140

Video Marketing Brand Identity Branding Best Practices 140

Brandpoint

OCTOBER 28, 2019

He says, “User-generated content not only engages consumers but also allows you to create more content with less resources and time by tapping into your community for ideas and pieces.” Conversational chatbots: Powered by AI, chatbots are a perfect mix of customer service, search functions and community managers.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Convince & Convert

APRIL 8, 2015

Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. If you haven’t used them, it allows you to broadcast anything live to your followers on Twitter and beyond. David is a legendary figure in the social media and social business community.

Social Media 150

Social Media Broadcasting Youtube Conference 150

Content Standard

APRIL 25, 2019

For example, the Sierra Club chatbot on Facebook Messenger greets new subscribers with a stunning “Daily Ray of Hope” image, giving them positive inspiration to fight the good fight each day. Meanwhile, the cost per acquisition associated with chatbots is 50 percent lower than it is with Facebook ads.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

Onalytica B2B

JANUARY 30, 2018

In November 2017, Facebook reported to have more than double the quantity of fake accounts than they had first anticipated, with a potential 60 million bot accounts roaming their platform. If you understand who in the influencer community is influential on each topic, you can effectively map out your influencer community.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. You also have the option to make them private or integrate them with YouTube to run live events. The community on Google+ gives you Search results. Well, it won’t be.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167