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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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OTT and CTV: which is which?

illumin

Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop. Within OTT, there are different models. What does CTV mean?

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Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. TV is as efficient as it is effective.

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Let’s get digital

SmartBrief - Marketing

Read on for a primer on the Internet Protocol Television standards throughout the world. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee. As of December 2023 , ATSC 3.0 Trinidad and Tobago have begun the transition, while Brazil made ATSC 3.0

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Why we care. The suspension was a good thing for marketers in many ways. Further, the cord-cutting trend continues apace.

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