Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

Content Marketing Institute

NOVEMBER 20, 2018

They’re not fond of rules. Here are six rules and conventions you should set about breaking and what to do instead to create a smarter content marketing program. Content marketers own storytelling. Make your rules and experiment. And within the brand voice , the team has wiggle room to play. The misfits.

Rules 99

Rules Creativity Content Storytelling 99

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 88

Social Media Media Brand Identity Branding 88

Content Standard

MAY 6, 2024

How can your brand keep up? He is a renowned author, speaker, and consultant sought after by major brands and institutions worldwide. His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Here are five helpful ideas you may not have thought of to help you craft compelling video content and maximize its impact for your brand. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel.

Video Marketing 240

Video Marketing Storytelling Content Paid Search Agency 240

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 212

Content Marketing Work Management Paid Search Agency Marketing Management 212

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Bannerflow

MAY 30, 2023

Motion Graphics: Breathing Life into Brands with Animation: In 2023, motion graphics have taken the design world by storm. Brands are embracing animated logos to bring their identities to life and leave a lasting impression on viewers.

Design 52

Design Trends Brand Identity Branding 52

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. No doubt, journalistic content can do amazing things for your brand.

Top of Funnel 268

Top of Funnel Tips Content High Quality Lead 268

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Aberdeen

JUNE 10, 2019

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise. Just because you’re creating content doesn’t mean you’re making the most of storytelling.

Intent Data 40

Intent Data Storytelling Intent Purchase Intent 40

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. Stop following the unwritten rule that B2B marketing has to be dull and dry. The world’s most successful brands don’t conform to the norms and are innovative with their marketing. Harness the Power of Storytelling and Emotions. Be creative.

Tactics 266

Tactics B2B Marketing Work Management Planning 266

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), Brand control is an illusion. The Rise of the Improvisational, Adaptable Brand. How Successful Brands Get Results (and So Can You).

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Brands are] trying to better engage with the consumer by telling a story. It can really give an underdog brand a festive spending boost if they get it right.

Storytelling 45

Storytelling Paid Search Agency Ads Advertising Agencies 45

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” ” Secondly, those who had done work with brands were confident, adamant even, that content marketing could be rigorous, accurate, and intellectually stimulating.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Marketing Insider Group

AUGUST 7, 2023

Conversational content is designed to engage your audience, encouraging them to interact with your brand and each other. Be A Storyteller Who doesn’t love a good story? Plus, they can evoke emotions, making your audience feel more connected to your brand. If breaking a grammar rule helps you do that, then break away.

Conversion 195

Conversion Top of Funnel Content Lead Nurturing 195

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Heinz Marketing

JULY 25, 2020

From Brand Trust to Brand Advocacy. Great Storytelling Connects Employees to Their Work. In most organizations with a strong sense of moral motivation, the leaders are always great storytellers, and that’s no coincidence. 3 Simple Rules to Improve Objection Handling. Thanks for the tips, Andrea Bartman.

Storytelling 112

Storytelling B2B Webinar Metrics B2B Sales 112

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Two-thirds of brand marketers think that content is better than most types of advertising.

Storytelling 165

Storytelling Content Marketing Paid Search Agency Content 165

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? ” For most brands, doing good means taking action in the fight against Coronavirus. In other words, don’t be this brand.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. We are living in an age of growing skepticism and ebbing loyalty for many established brands.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Outbrain

OCTOBER 2, 2018

For some time, this has been a rule the industry lived by. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’.

Paid Search Agency 250

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 250

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. In its simplest view, a copywriter tries to pique interest immediately, with a heavy emphasis on brand awareness. Just about all companies are looking for marketers who excel at writing and storytelling. Objectives.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Contently

MAY 18, 2021

Contently is incredibly passionate about helpful, non-promotional content and storytelling. And they need great content creation talent to tell stories that will truly break through to their audience, across formats like video, data storytelling, long-form reporting, and interactive content that just aren’t very easy to scale in-house.

Enterprise Management 88

Enterprise Management Marketing Budget Content Marketing Storytelling 88

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Dig deeper: TikTok is setting the ground rules for social media 3.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

Rain: The Growth Agency

MAY 5, 2020

At Rain the growth agency, our clients are primarily e-commerce brands, which are faring better than many other categories. We’ve instituted a few general rules: Communicate, communicate and overcommunicate. The post Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t) appeared first on Rain the Growth Agency.

Storytelling 52

Storytelling Advertising Agencies Ad Agencies Youtube 52

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Tell your brand’s story, even in a couple of minutes.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Navigate the Channel

JANUARY 29, 2024

The Golden Rule: “Get Social” The fundamental principle that applies to everyone on social media, whether it’s for business or personal use, is to “Get Social.” Use eye-catching visuals, compelling storytelling, and interactive elements to capture their attention.

Social Media 65

Social Media Media Demographics FAQ 65

Salesforce Marketing Cloud

MARCH 7, 2023

With an increased business need for digital transformation, we’re releasing brand new Flow content on Trailhead that empowers anyone to automate complex business solutions and boost productivity. Drive better business outcomes with fully-integrated data management and governance, visual analytics, data storytelling, and collaboration.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Circle Studio

APRIL 28, 2022

Starts with a strong foundation in the basics of grammar, but can break the rules a little. There are many elements that make up a firm’s brand, and copy can be one of them. When writing copy, consider brand voice. If unsure about what your firm’s brand voice is, ask yourself what personality the brand has.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121