Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Telemarketing, as Xerox shows, is still a.
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markempa
OCTOBER 22, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.
Excelsior Research
MAY 24, 2021
These teams of marketers help you create awareness and a strong community around your brand. There is no better customer than a loyal customer of your brand, and there is nothing that replaces the good old technique of a good word from your customer about your brand. Find out about techniques to boost your business.
Excelsior Research
MAY 24, 2021
These teams of marketers help you create awareness and a strong community around your brand. There is no better customer than a loyal customer of your brand, and there is nothing that replaces the good old technique of a good word from your customer about your brand. Find out about techniques to boost your business.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
AUGUST 25, 2014
Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].
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