Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. While conferences have their definite pros, digital came along about a decade ago as a revolution in how marketers promote their brands. ” – Forrester Research. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Top Rank Marketing

DECEMBER 6, 2023

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. A good AI governance framework includes data handling, privacy concerns, model validation processes, brand guidelines and transparency.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

OCTOBER 8, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. As a result, more B2B brands are adopting ABM models to address these issues. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Account Based Marketing 111

Account Based Marketing ABM Ideal Customer Profiles Profiling 111

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

OCTOBER 6, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. As a result, more B2B brands are adopting ABM models to address these issues. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Account Based Marketing 112

Account Based Marketing ABM B2B Forrester 112

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. Is this a brand-new thing you’re creating with this product?” The first thing you have to look at is what category you’re in,” Hanson says. “Do

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Marketing Insider Group

JULY 29, 2020

When you treat them well and attend to their needs, current customers continue to engage with your brand and provide recurring revenue. Existing customers cost far less, Invesp shows.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

SmartBrief - Marketing

JULY 25, 2023

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Only 4% said ABM is an effective way to create brand awareness or interest.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 B2B buyers aren’t new to the digital experience with brands. SMBs and Digital Transformation: What Leaders Are Doing and Saying.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. And it’s not just marketing department jobs and media budgets that are at stake. Cutbacks in marketing investments often backfire.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Business 120

Business Loyalty Paid Search Agency Acquisitions 120

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A So merely adequate experiences aren’t enough to differentiate one brand from another. Why it’s hot today.

Touchpoints 109

Touchpoints Gartner Word of Mouth Loyalty 109

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “But the problem with ABM is that everybody is using the same playbook.” Why we care.

Account Based Marketing 112

Account Based Marketing ABM Marketing & Strategy Landing Pages 112

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. It’s almost 2020.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

NOVEMBER 30, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. As a result, more B2B brands are adopting ABM models to address these issues. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” ” It’s information consumers proactively offer brands to add context to their online experience. Surveys are always a good bet when you need to get a sense of your customers’ behavior.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

OCTOBER 28, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. As a result, more B2B brands are adopting ABM models to address these issues. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ClickZ

APRIL 29, 2020

Others, however, were acquired by the client brands themselves, including McDonald’s and Nike, to craft elements of more custom-tailored marketing strategies. A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” Not all salespeople fall into the trap of offering generic content – in fact, the sellers surveyed spend on average just under four hours per week on customizing assets.

Organization 105

Organization Personalization Effectiveness Forrester 105

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Martech

OCTOBER 1, 2022

consumers, a long time to become educated about the fact that brands engaged in granular tracking of online behavior, using the data gathered for marketing purposes or even selling it. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). It may have taken consumers and especially U.S.

Privacy 121

Privacy Paid Search Agency Ad Exchange Transparency 121

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

FEBRUARY 4, 2022

The goal of bringing so many respondents from different departments and organizations was to pinpoint common issues brands were experiencing in their marketing campaigns. And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120