Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Click To Tweet.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Marketing Insider Group

JULY 6, 2020

Write your company information as a pitch, rather than a simple description. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Storytelling. Slides and presentations. The same should be true of your social media pages.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Q: What is the last book read? Author Colson Whitehead’s Nickel Boys was the last book that I read. Q: Who are your heroes?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” So how did they do this?

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Convince & Convert

NOVEMBER 10, 2014

But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. To me, the car was a thing of beauty, even though I did have to sit on an old phone book just to drive it. This usually comes from writing the same old style day after day without trying new techniques. Group Help.

Creativity 168

Creativity Content Blogger Copywriting 168

ClearVoice

OCTOBER 20, 2019

Writing can be a lonely profession, especially if you work remotely. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. writing Click To Tweet.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

FEBRUARY 21, 2018

They explained that the woman had spent the past four years writing songs. Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. One by one, the signs ?ipped.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Contently

SEPTEMBER 5, 2018

I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced inventions. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact. We decided to get weird.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Content Standard

MARCH 13, 2015

Novak is a great storyteller. From producing The Office to writing The Book with No Pictures , Novak has demonstrated his ability to create engaging, humorous stories that truly connect with his audience. As we marketers delve deeper into storytelling, there’s a lot of new territory. Know Your Audience.

Storytelling 40

Storytelling Thought Leadership Newsletter Rules 40

ClearVoice

OCTOBER 12, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. How to create an outline for any writing project: Roadmap your writing before you write. Presented your supporting data.

Paper 45

Paper Ethics Analysis Storytelling 45

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” If Your Blog Writing Stinks… Content Marketing with Stories: Better than Facts.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

KoMarketing Associates

APRIL 2, 2013

It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. If that’s the case, think of the blog post or article you’re writing as just a list of questions to start.

Content Marketing 120

Content Marketing Content Storytelling Paper 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Longform features present great opportunities to take external audiences behind the curtain.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sage Marketing

DECEMBER 5, 2023

Changing the focus and writing from this mindset will increase engagement on Linkedin and create genuine interest with your ideal clients. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Instead, the correct focus should be: “What is in it for my intended audience?”

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Vidyard

OCTOBER 28, 2015

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Sage Marketing

JANUARY 20, 2022

” Changing the focus and writing from this mindset will increase engagement on Linkedin and create genuine interest with your ideal clients. Flex Your Storytelling Muscle . In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong : . “We’re Keep it Real.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Buffer

APRIL 19, 2023

When I thought about what it would take for a client to book a relative newcomer like me for a speaking or consulting gig, I knew they not only needed to know I exist but that they also needed to trust that I could provide value. There have also been some monetary investments.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Convince & Convert

APRIL 25, 2016

Master the Art of Presentation. Do you detest public speaking and presentations? Labeled “a public speaking phenom,” New York Times and Wall Street Journal bestselling author, Michael Port joins the Business of Story podcast to shed some light on a professional actor’s approach to business storytelling. In This Episode.

Business 98

Business Act-On Storytelling Class 98

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. This story was excerpted from the book Mean People Suck.

ROI 100

ROI Content Marketing Work Management Planning 100

nDash

FEBRUARY 23, 2022

My path to writing has been an uncommon one. So writing seemed like the most obvious outlet for that, and I would love to help you share your knowledge with your readers, or share some of my own. There’s no better feeling than writing a story and seeing it come to life through the use of digital platforms that measure KPIs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet.

Work Management 104

Work Management Storytelling Business Differentiation 104

accelerate agency

JANUARY 16, 2022

But what makes SaaS copy different to other types of writing? They should pick those that have a background in SaaS or technical writing. Write simply and know your customer’s journey Before you put pen to paper, you’ve got to know which stage of the customer journey your readers are at. Book a Consultation 2.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Brandpoint

OCTOBER 2, 2019

Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.”

Research 107

Research Ad Building Storytelling Content 107