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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

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[Book Review] "Escape from Model Land" by Erica Thompson

B2B Marketing Directions

Source: Basic Books Predictive mathematical models touch our lives virtually every day. For example, marketers use mathematical models to determine the optimal mix of marketing programs (marketing mix models), identify the attributes of their best prospects, and personalize marketing communications and other forms of marketing content.

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Next month: Free, actionable training to overcome critical data challenges

Martech

As customers demand increasingly personalized digital experiences , the data that fuels those experiences is fast becoming a marketer’s best friend. Book your free All Access pass now. The post Next month: Free, actionable training to overcome critical data challenges appeared first on MarTech. It’s all yours for FREE.

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Train your team on programmatic advertising quickly and effectively

Choozle

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

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How to perfect the sales pitch with training and coaching

Seismic

But the pitch is probably the first person-to-person interaction they will have with your company, and that first impression counts. Using sales training software to align the pitch. New sales hires need adequate training and coaching to ramp quickly and perform optimally. Active listening.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.