Paul Gillin

JULY 18, 2013

Marketo calls the Big Marketing Activity Coloring Book “30 pages of pure, unadulterated marketing activity fun!” The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. B2B Content Marketing marketing Social Media Marketo'

Marketo 50

Marketo Content Marketing Content Social Media 50

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Convince & Convert

APRIL 27, 2013

My new book is called Youtility: Why Smart Marketing is About Help, not Hype. If you pre-order the book from me, I’ll give you a ton of exclusive bonus materials that will make the Youtility experience better. Plus, I’ll give you a great discount on the book (more than 25% off the cover price) and free shipping in the U.S.

Order 120

Order Marketo Social Media Pricing 120

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo. Sometimes they hit (Hillary Clinton at Marketo 2015), but often they don’t. And boy did the events deliver!

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. His time at LinkedIn was epic. Episode Summary.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Mike_Stelzner Founder, Social Media Examiner . He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking and his book.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Here are six methods to connect with your website visitors.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Oktopost

NOVEMBER 18, 2020

For sales leaders it’s crucial to understand the top challenges blocking the sales team from booking meetings, driving revenue, and hitting quota. No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Martech

JULY 27, 2023

I couldn’t find much good research online in 2020 — conflicting information everywhere — so I started interviewing people and I decided to turn that research into a book which I am really trying to finish this year! Q: Is there an alternative universe where you became a Marketo champion or a Pardot person?

Marketing Automation Services 98

Marketing Automation Services Advertising Agencies Work Management Hubspot 98

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

Social Media 82

Social Media Media Paid Search Agency Work Management 82

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

If you are old enough, you’ll likely remember the book “ Who Moved My Cheese? ”. The book became a popular business “must-read” in the early 2000s, right around the same time that the internet could be found in most households. What Was Our Reaction to The Emergence of Marketing Technology?

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. the sales development team at Punch!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

ClearVoice

APRIL 14, 2023

For instance, you could create a KPI that measures the leads created by a gated e-book. Then, you could compare it against that of another e-book based on a different topic or with a significantly different graphic layout. Social media indicators Social media indicators vary depending on your goals.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Adobe Experience Cloud Blog

MARCH 25, 2020

However, the book also hit a nerve with workers who wanted to stay in their jobs but were overwhelmed with the long hours and inefficient practices. While Ferris was writing about The Pareto Principle, companies like Marketo were creating marketing automation software that would make it possible to implement it on a larger scale.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Adobe Experience Cloud Blog

MAY 25, 2011

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2011

To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. book is to embrace Sales 2.0 Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. By Anneke Seley. By Jill Konrath.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Convince & Convert

APRIL 6, 2013

I’ll be talking about Youtility, and why smart marketing is about Help not Hype in my Super Session on Monday at Social Media Marketing World in San Diego. It’s just the first year of this new conference from Mike Stelzner and the gang at Social Media Examiner, and it’s a whiz bang lineup. What’s Useful to You?

Paid Search Agency 123

Paid Search Agency Companies Marketo Social Media 123

ViewPoint

MARCH 19, 2018

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Does Marketing Own the Pipeline? About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game.

Social Media 100

Social Media Media Paper Copywriting 100

Adobe Experience Cloud Blog

MARCH 26, 2020

Mobile and digital connection through social media, smartphones, and other digital media have facilitated another dimension of interaction and connectedness for much of Generation Z. A major function of social media and digital connection for Gen Z is to escape the stresses of teenage life. Use the power of social media.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. In his free time, he’s also the author of four content marketing books. PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JANUARY 16, 2014

Social Media World Forum (March 31-April 1) – London, UK. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! ContentTECH (February 26) – Virtual Event. The Big Rethink 2014 (March 18) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

APRIL 30, 2013

Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling. Introducing the Big Marketing Activity Coloring Book! Thought Leader Book Match Up. Dress up a Marketer.

Activities 48

Activities Marketo Storytelling B2B Marketing 48

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. The alerts occur in real-time as the user is typing.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. ~Seth Godin.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

MARCH 7, 2018

I enjoyed books and puzzles over playing house (and so did our CMO!). At Marketo and previous companies, I have had countless mentors that never assumed I was less competent because of my gender. For women at Marketo with C-suite aspirations, this gives us inspiration and hope, but more importantly—role models.

Thought Leadership 134

Thought Leadership Marketo Top of Funnel Case Studies 134

Adobe Experience Cloud Blog

APRIL 18, 2016

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further.

Social Media 48

Social Media Media Brand Identity Branding 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

It might sound contradictory, but when you see a long article online, the association with authoritative media, such as New York Times or New Yorker, comes up. 16 px on screen looks exactly the same as the text in the book, which is why most people find this font size the most convenient and legible. One Idea Per Sentence.

Planning 268

Planning Content Work Management Paid Search Agency 268