This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.  Social Media Driving Brave New World. Of all the change agents that are driving that Brave New World of sales and marketing, none looms larger than social media. It’s the kind of moment that you know truly matters, and that you won’t soon forget. MORE >>

Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. believe every B2B marketing leader can learn a lot from this when they see how Marketo did it. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Learning from the Best. MORE >>

Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified leads. small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper. That’s right. MORE >>

According to information published by BizReport, 86% of B2B firms are using social media, compared to 82% of B2C outfits. At the same time 36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives. Tags: Social Media b2b BizReport marketing Marketo Now you always have to be careful with figures like this and statistics in general, but [.]. MORE >>

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. So did I. Oh well. So does pretty much everyone else. MORE >>