Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Marketing Insider Group

MAY 16, 2023

Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.) Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. We use content promotion to generate guaranteed eyeballs and leads from our client’s best content. Be Everywhere Always Haha!

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Get some video of you speaking and put it on YouTube. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Vidyard

JULY 28, 2021

Book a Demo.” How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Martech

AUGUST 29, 2023

followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” He also runs the equally popular YouTube channel of the same name. In your inbox.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. Watch out for e-books that promise you’ll earn cash while you sleep.

Social Media 211

Social Media Media Viral Marketing Class 211

Oktopost

AUGUST 12, 2021

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Allen Gannett.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Social Media 100

Social Media Social Marketing Media Planning 100

Lead Liaison

MARCH 2, 2023

By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action). This can be anything from a coupon code to an informative e-book download. The post 6 Benefits of Using QR Codes appeared first on Lead Liaison.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Marketing Insider Group

AUGUST 11, 2023

For example, do you know where your website traffic and leads comes from ? LinkedIn: Professional Networking and B2B Opportunities Discover how LinkedIn provides a hub for industry professionals and B2B connections, making it a valuable asset for networking and lead generation.

Social Networks 178

Social Networks Business Work Management Social Media 178

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do I want the viewer to book a meeting with me? The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Marketing Insider Group

JULY 11, 2023

Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Try direct messages to warmer leads, but make sure your comments sound conversational and authentic. YouTube is another place to target your key demographic by their interests. Repurpose the highlights into your own content.

Paid Content 178

Paid Content Advertisements Advertising Paid Search Agency 178

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. His author page is here.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 324

Social Media Top of Funnel Social Marketing Marketing & Strategy 324

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). We all know that engagement is good.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Heinz Marketing

OCTOBER 22, 2021

Of course there are books available on every topic imaginable, and maybe you have a stack sitting unread on your shelf like I do—but books can take a lot of time and focus to read. Are you more of a reader, but don’t have the time to dive into a whole book? It doesn’t need to be hard or take up a lot of time.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Scoop.it

DECEMBER 29, 2022

Because it is an actual journey, traversing the lead stage to the paying customer stage. . The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. This will help you attract more leads, increase conversions and retain your customers long-term. Encourage Feedback.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” 1) Generate Leads By Adding A Video To Your Landing Page. 2) Add a Lead Generation Form / Turnstile. Webinars and e-books are a GREAT way to do this. MILLION WORDS. 3) Gate Your Video Content.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Makes sense.

Twitter 125

Twitter Product Planning Transparency 125

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” 1) Generate Leads By Adding A Video To Your Landing Page. 2) Add a Lead Generation Form / Turnstile. Webinars and e-books are a GREAT way to do this. MILLION WORDS. 3) Gate Your Video Content.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers.

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Justin currently leads social and influencer marketing for Demandbase. Because of this success, Justin and his team were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Biznology

SEPTEMBER 17, 2020

It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give. What’s the latest book you read? Videos are available on YouTube. She has executive experience in marketing, advertising, sales and publishing.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Ann Handley Ann is the author of 6 books based on content marketing and business writing, one of them is recognized as a Wall Street bestseller. He has written and co-authored multiple books on content marketing and digital marketing.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

PureB2B

MAY 30, 2022

One of the foremost aims of a marketer is knowing what steps are required to establish a company with an efficient lead generation system –knowing how to build a company that creates an agile funnel with a continuous flow of inbound and outbound leads. Lead development is both transformative and disruptive.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48