Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” I like to combine the art and science of marketing,” she says. Highly recommended! Happy 2018 to all.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. He pointed at a book in his hand and told me he looked at those as an opportunity to catch up on his reading. Besides Eloqua which really pays my rent? Let us know !

Eloqua 41

Eloqua Work Management Marketing Management Product 41

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. In short: everything to make sure that prospects find you, rather than you trying to find your prospects with ‘outbound’ marketing.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ClearVoice

APRIL 14, 2023

For instance, you could create a KPI that measures the leads created by a gated e-book. Then, you could compare it against that of another e-book based on a different topic or with a significantly different graphic layout. Marketing automation software. This can automate and optimize marketing campaigns.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Ledger Bennett

JANUARY 26, 2020

To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two. Once Friday morning begins, the opportunity to sell those two rooms is gone. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Marketing Insider Group

JULY 28, 2015

If you enjoy that, his next book on leadership is even more profound. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”. Seth Godin. Ann Handley. Tom Webster.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) What else can I sell to my current customers?

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

ClickZ

AUGUST 20, 2019

Match for event marketing. In early testing with Conversica, Summitsync saw a 3-5x increase in the number of meetings booked when using AI assistants, a tool that works 24/7 to engage with prospects and clients in order to book the meeting. In the event space, you have companies like Cvent that focus on booking meetings.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

The Effective Marketer

JUNE 23, 2011

I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. Who would have thought giving away free recipe books could save a company? Here are some great Content Marketing Infographics you may enjoy. The Content Grid v2 , from Eloqua.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Heinz Marketing

AUGUST 30, 2018

This week I’m excited to feature Paul Teshima , one of the most influential people in B2B marketing technology. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

ANNUITAS

APRIL 11, 2011

In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. Notice at the top of the funnel, sales is just as prevalent as marketing. Because she never tried to sell me anything or even try to get us to partner with Eloqua.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . But this year, the week of April 24th held a special distinction. Revenue matters.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

SnapApp

OCTOBER 22, 2012

It's just as full of useful information and inbound marketing tips as it is of orange colored everything and wonky witty content. Figment: Reading a book - unless it's a picture book - is primarily a text-based experience. Eloqua : Imagine having to visualize concepts like ?marketing marketing automation?

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

SWZD

AUGUST 14, 2019

The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud. We asked about a recommended book that influenced his thinking, and he mentioned Blink by Malcom Gladwell. He said this book resonated well with what he has experienced in his life, and that “Malcom Gladwell does an amazing job of telling stories.”.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Televerde

MARCH 7, 2022

I had the opportunity to learn Eloqua and Marketo to support our system integrations, marketing automation efforts, and to provide consulting on best practices to improve how our partners were supporting their internal systems.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

Heinz Marketing

JANUARY 23, 2018

Founded and guided the building of Eloqua to a market leading position in Marketing Automation. Author of the book “Digital Body Language” with a passion for innovation, cloud computing and software evolution. This is the year where sales teams are asking themselves whether they are “hustlers” or “builders”.

Top of Funnel 70

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 70

DealSignal

SEPTEMBER 5, 2023

If a sales team has 25-50% more accurate mobile numbers, they may book 1.25-1.5 com Integrations Comparison DealSignal Integrations: DealSignal offers integrations with popular Customer Relationship Management (CRM) systems, Marketing Automation Platforms (MAP), and Sales Engagement tools. Book a Free Demo of DealSignal today!

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. But most marketers only have this data on a small portion of the contacts in their database.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Ambal's Amusings

DECEMBER 14, 2011

but there are others that people are less familiar with, such as Marketing Automation (i.e. Manticore Technology, Marketo, Eloqua, to name a few). As a result, the Day 1 Speaker Narrative is like a book on the subject of managing content marketing, with each speaker representing a chapter of that book.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? The book chapter or this toolkit? Are you in search of inspiration? Or just want to see what’s out there?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

AUGUST 4, 2014

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. How is B2B market doing in your assessment?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Vidyard

NOVEMBER 14, 2016

Everyone loves talking about storytelling – your brand should have a story, your marketing should tell a story, even your sales team needs to structure their conversations like a good book, but what does that mean in the context of video? Marketing Automation and Video are a Match Made in Heaven.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50