Contently
APRIL 28, 2022
Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. Get more people involved.
New North
MARCH 17, 2023
There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies.
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Sharpspring
MARCH 31, 2022
As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation if done incorrectly.
Directive Agency
APRIL 21, 2023
However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. You will also need to consider the category fit of a directory.
MKT1
JANUARY 11, 2024
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.
MKT1
JUNE 16, 2022
So, you probably have too many SDRs and not enough marketers. While this post may be slightly one-sided because I am a marketer, I feel strongly that having a large SDR team and a small marketing team is a highly ineffective way to build a B2B business. Marketers improve the efficiency of your SDRs.
B2B Marketing Insights - WE
SEPTEMBER 28, 2020
While its true SEO is more of a long-term growth strategy, it still works hand-in-hand with your short-term growth marketing strategies. Here’s how: Let’s say you’re a marketing whiz. You’ve created a great lead generator in the form of an e-book full of useful information you know people are going to love.
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