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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

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Top 100 Women Creating Online Income Streams

Writing on the Web

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! Book or signature product. As her tag line says, she helps “awaken your fortune within.&# 4 Steps to Creating Massive Online Visibility. Coaching programs.

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What Drives Us? 4 Keys to Creating Compelling Content

Writing on the Web

Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Content Marketing to a Caveman’s Brain.

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Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Some of these are: The desire to be first.

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Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

I am reading Dan Hill’s excellent book Emotionomics. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Attention + Memory = Content Marketing. The importance here is that you’ll need something that sets you and your services apart from all the others. Blog this on Blogger. Email this via Gmail.

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Blogging Services: Content Marketing for Coaches

Writing on the Web

It keeps me on my toes with reading Harvard Business Review and the best business books around. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Content Marketing Ideas: Rethinking Blogging. 3 Biggest Challenges for Online Content Marketing?