Thinkers360

MARCH 8, 2024

Her book, The Knowledge Management Memory Jogger, was published in February 2023. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today !

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Differentiators make it easier for decision makers to understand why they should choose you. What is a differentiator?

Differentiation 48

Differentiation Marketing & Strategy Validation Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. No problem!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Vidyard

JULY 27, 2022

Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Demo Videos Provide More Time for Differentiation 5. For Booking Meetings—Use Internal Camouflage 2.4 Closing: Proposal Walkthrough (from Salted Stone) 4. CTA Use the link in my signature to book 30 minutes on my calendar for us to chat.

Template 73

Template Video Marketing Work Management FAQ 73

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hinge Marketing

JULY 5, 2016

Significant Change in Services and/or Markets: As client needs are ever changing, it’s not uncommon for professional services firms to adjust their service offerings or to expand their geographic or industry reach to include a broader client base. Will a change in services or market help the firm position itself with greater authority?

Marketing Management 91

Marketing Management Service Brand Identity Branding 91

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy. Recommended Content.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Pam Didner

AUGUST 12, 2019

Messaging and positioning are the most under-rated tasks in marketing. So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . Sales knows what to highlight as key differentiators.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

Vidyard

OCTOBER 28, 2022

Take Me Off Your List” Sales and marketers both hate this one—the dreaded unsubscribe. To help build that awareness of your brand (in addition to hopefully your marketing team helping out ), mix in other outbound touches like emails , video messages , and social media touches to build awareness with your prospect. will suffice.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Hinge Marketing

MARCH 4, 2019

But if you aren’t writing on the topics that your prospective clients are searching for — and optimizing your content to appear in their search results — you are invisible to a significant portion of your market. And Seth Godin, the guru of marketing, is a prime example of a Visible Expert who uses digital branding to maximum effect.

Service 91

Service Brand Identity Branding Differentiation 91

Varicent

MARCH 24, 2022

Some of these will come from leads generated by marketing campaigns. The marketing function will help significantly with this by running lead generation campaigns. Are these needs sufficiently compelling to justify the costs you may potentially propose? 7) Proposal. 1) Prospecting. Are they even aware of the project?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Hinge Marketing

FEBRUARY 2, 2016

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? ” Such responses, however noble, cannot help your firm differentiate itself in a crowded federal marketplace. Differentiating your AEC firm in the federal marketplace is no easy task.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Hinge Marketing

JUNE 19, 2017

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. What once differentiated you no longer embodies the value that you provide to clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. Merely getting clicks isn’t enough.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Hinge Marketing

AUGUST 24, 2015

They never even asked you for a proposal. Our recent study on referral marketing revealed that these non-client referrals are based on a firm’s visibility, expertise, and reputation. Many people make non-client referrals because they have heard someone speak or read a book they wrote. Your Proposal Is Not Convincing.

Work Management 48

Work Management Marketing Management Marketing Proposals Best Practices 48

Hinge Marketing

NOVEMBER 24, 2015

They were open, sincere, and frank with the audience of AEC marketers, business developers, and principals. They want brevity because they are busy, and most of the “padding” in those larger proposals is just fluff to boost the firm’s egos. Three main themes resonated throughout each of their answers.

Marketing Proposals 48

Marketing Proposals CPA Cost per Acquisition Paid Search Agency 48

Hinge Marketing

FEBRUARY 6, 2018

And it’s in their proposals, as well as in the field.”. You might need to fuel your referral engine, enter new markets or reduce employee turnover. The post How to Create an Exceptional Client Experience appeared first on Hinge Marketing. In fact, these values are baked into the company’s DNA.

Marketing Proposals 54

Marketing Proposals Differentiation Acquisitions Conference 54

Convince & Convert

DECEMBER 28, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. Book Your Guests. That show releases two new episodes per month.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

The ROI Guy

OCTOBER 21, 2015

A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution. Without it, your proposal will not get approved, however, 2 out of 3 buyers indicate they don’t have the knowledge, metrics and models to produce the business case on their own, so they rely on you to stand up and deliver.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

Hinge Marketing

FEBRUARY 24, 2016

As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you aren’t differentiated can be near impossible. Differentiation is one of the most poorly understood pillars of professional services marketing. What is a differentiator? What a differentiator is not.

Webinar Metrics 48

Webinar Metrics Ad Building Marketing & Strategy Differentiation 48

Hinge Marketing

JULY 2, 2014

Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

Convince & Convert

FEBRUARY 3, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Book Your Guests Our show hosts (me for Social Pros; Amber Naslund and Chris Moody for Content Pros) pick and schedule their own guests. But, we’re always trying to raise the bar and differentiate.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

markempa

JUNE 17, 2012

If a sales professional says, ‘I submitted a proposal,’ and your customer says, ‘I got a price quote,’ that’s a sign of misaligned perceptions and selling-buying cycles,” says Dickie. Something I read in a book entitled ‘Funky Business’ got my attention. How you sell is how you’ll differentiate yourself,” Dickie notes.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Why is implementation so overwhelming?

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence. Brand differentiation. But where to start? Brand equity.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Hinge Marketing

NOVEMBER 1, 2013

The recently released book, Inside the Buyer’s Brain, looks at the same topic in greater depth and is available for a free download. Many firms present their value proposition and differentiators as a foregone conclusion – without asking their own clients or prospects what is most important to them. Books and Guides.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Hinge Marketing

JUNE 24, 2019

differentiated) and that potential clients value that difference. Market Pricing, another common approach to pricing professional services, attempts to price a service at a rate that reflects the price commonly paid for this service at competitive service providers. Download The Marketing Planning Guide. undifferentiated).

Pricing 92

Pricing Price Lead Ranking Work Management 92

The ROI Guy

DECEMBER 2, 2014

Recently we had the pleasure of interviewing Jim Ninivaggi, the Practice Director for Sales Enablement with leading sales and marketing research firm SiriusDecisions. Understanding buyers better and correlating the financial benefits that can be delivered with proposed solutions is key.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 01:11 – About Raza Imam and his background in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Hinge Marketing

JUNE 10, 2015

Among professional services firms, there’s long been a tendency to value professional staff—the industry and technical experts—above marketing staff. But keeping business development teams and marketing support in silos may be limiting AEC firms’ potential for true competitive advantage. They need to be seen.

Planning 48

Planning Work Management Marketing Management Advertising Agencies 48

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. When it’s differentiated, it’s a business moat. Google’s market share is not black and white.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Hinge Marketing

MARCH 1, 2016

Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier. In fact, marketing continues to increase in both complexity and pace. Marketing technologies. A degree in marketing is no longer enough.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hinge Marketing

NOVEMBER 12, 2015

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. SEE ALSO: The Future of CPA Marketing. This is well below the average 5.1

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48