Kevin Indig
JANUARY 31, 2023
One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Who owns AI training data?
Martech
JULY 13, 2023
With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Dig deeper: Our generative AI coverage is here. Why we care. In your inbox.
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Content Standard
AUGUST 21, 2023
A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.
Salesforce Marketing Cloud
MARCH 20, 2024
Do you trust generative AI to help you with tasks at work? If your generative artificial intelligence (AI) uses an off-the-shelf large language model (LLM) like OpenAI’s ChatGPT or Google’s Gemini, the data you’re relying on is a grab bag of stuff pulled from a multitude of sources. Data traceability is super important.
Martech
FEBRUARY 21, 2024
With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. That phrase was coined by Vijay Tella, founder and CEO of Workato, in a book I reviewed here.
Sprout Social
SEPTEMBER 26, 2023
AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. Plus, it securely enhances operational efficiency across the organization.
ClearVoice
MARCH 31, 2023
Generative AI, or AI that produces content , is making headlines throughout the world of content creation. Generative AI is useful for helping the content creation process, but AI requires the human element. This information allows the AI to generate content, like articles or images using user-generated prompts.
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