Remove Books Remove Content Remove Tagging Remove Word of Mouth
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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use various content formats and promote on the platforms your audience is using to get the most out of content marketing.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Ingenuity Rising: How to Boost UX and Sales Simultaneously

Adobe Experience Cloud Blog

If your customers are both pleased and satisfied, they will likely offer repeat business or provide you with new business via word of mouth. Meta tags, alt text , and titles for images can be beneficial to customers who have vision issues, for instance, who cannot see the associated image. Content Is a Must.

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UGC Creators: What Are They? Does Your Brand Need Them?

EveryoneSocial

You’re no doubt familiar with user-generated content. It’s content — images, video, audio, product reviews, etc. The brand may then feature this content on its website, in its marketing, or on social media. A UGC creator, on the other hand, is someone who creates such content for a brand in exchange for product or payment.