Zoominfo
JANUARY 29, 2018
For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.
Marketing Insider Group
SEPTEMBER 16, 2019
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Define Your Goals for the Event.
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SmartBug Media
FEBRUARY 5, 2021
As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Event marketing isn’t dead—it’s virtual.
SmartBug Media
FEBRUARY 5, 2021
As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Event marketing isn’t dead—it’s virtual.
Salesforce Marketing Cloud
JUNE 21, 2022
The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. Now that you’ve got your base, here are five tips that will help you maximize the impact of your events.
Marketing Insider Group
AUGUST 27, 2019
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.
Marketing Insider Group
JANUARY 15, 2020
At the Event. At your event, create plenty of buzz beforehand. Signs, book signing sessions, and teaser descriptions all help to build anticipation about the speaker’s appearance. With rigorous, targeted preparation both before and during the event, you will create the kind of emotional buzz that builds anticipation.
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