Marketing Insider Group

JUNE 22, 2020

Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Content Marketing 258

Content Marketing Branding Brand Identity Marketing Agencies 2 258

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Social Media 100

Social Media Social Marketing Media Planning 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Tony Zambito

MARCH 6, 2017

While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. For example, the physical properties of a book will forever remain the same. Yet the distribution channel of how consumers get a book has been radically disrupted through digital transformation.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. Get started today and generate more traffic and leads for your business.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 1, 2013

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Build Community. Embrace Shared Symbols.

Loyalty 159

Loyalty Word of Mouth Ideal Customer Profiles Communities 159

Marketing Insider Group

MAY 18, 2020

On social media sites, you have the opportunity to build a community by sharing more than just your own content. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Convince & Convert

JULY 2, 2013

In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” Youtility community management customer engagement help vs. hype youtility youtility book'

Work Management 142

Work Management Paid Search Agency Marketing Management Advertising Agencies 142

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. One of the best examples of this is CMI’s Content Marketing World #CMWorld tweet chats every Tuesday where they keep the conversation going (and grow their community) all year long! BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning 100

Planning Content Marketing Generation Content 100

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Increased engagement, boosted visibility, and a stronger community feel. Why does this matter? What’s the result? It’s a month full of vibrant opportunities and playful strategies!

Social Media 95

Social Media Media Planning Social Marketing 95

Sprout Social

NOVEMBER 29, 2022

Wendy’s buzz-worthy sarcasm? This method takes up more real estate and has definitely caused my thumb to stop scrolling, and has made me want to book a flight to an exciting destination.”. Here are just a few of the many packs given to someone in the community by a #LifelongAlly ?????????? Dove’s inspiring Real Beauty campaigns?

Social Media 91

Social Media Media Branding Brand Identity 91

ConvertKit

DECEMBER 10, 2020

Simply put, how you communicate the reader’s end goal with the ebook matters—and the price needs to match up. If two books are about the same topic, but one is 30 pages long and the other one is 150, the price should reflect that. Google Play Books. The Google Play Books shop. Factor 3: Ebook length. Image via Amazon.

Pricing 127

Pricing Price Screencast Amazon 127

Salesforce Marketing Cloud

JUNE 21, 2022

The foundation comes from a chapter in our co-CEO Marc Benioff’s book, “ Behind the Cloud.” Slack and in-platform chats are great ways to foster community connection. This is through both big and small moments, from the buzz of the full show to little experiential touches throughout the event.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Martech

APRIL 26, 2023

I like the community of marketers that I have around me. Q: Everyone’s buzzing about AI, what’s your take on it? AI is just like a book, like a textbook. Then we need to figure out how we can nurture our current audience before we try to go search for more.” That’s pretty much why I enjoy marketing so much.

Paid Search Agency 81

Paid Search Agency Advertising Agencies Work Management Budget Programs 81

Brandpoint

MARCH 30, 2020

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Expanding on posts promotes community and conversation When others engage with your content by commenting or asking questions, keep the conversation going!

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ KM Question, Blog, Link, and Book of the Week. [ KM Book of the Week. KM Books Wiki created by Matt Moore. Recommended Books.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

AUGUST 18, 2010

Furthermore everyone seems to have a book out on Social Media – heck I have 3 books on social media (2 out there and 1 on the way!) Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter. see my post on Fire your Director of Social Media ). So where do we go from here?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Valasys

JUNE 11, 2020

LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Over the last few months, the B2B communities have been shaken due to the outbreak of the coronavirus pandemic. Several in-person meetings and conferences have been canceled. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

ClearVoice

MAY 4, 2021

In his 2000 debut book, ‘The Tipping Point,’ Canadian journalist and staff writer for The New Yorker Malcolm Gladwell discusses the social epidemic concept. This population could be a specific niche or a community, but with the ever-increasing connectivity fostered by social networks and internet culture. What is a social epidemic?

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Liveintent

NOVEMBER 25, 2020

After one of the craziest years in human history, we’re all eager to close the book on 2020 and start anew. The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Tomorrow People

SEPTEMBER 13, 2012

In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form?

Social Media 120

Social Media SIC Media Peer-to-peer 120

Outbrain

SEPTEMBER 6, 2021

Items that could not be resold were recycled or donated to communities in need. At the end of the day, this campaign was simply a cheeky way to leverage the buzz of the “Black Friday” concept a few months early. Best Buy – Black Friday… in July. Give the gift of Space Camp this year and save $$$!

Campaigns 52

Campaigns Best Practices Ad Exchange Paid Search Agency 52

Bannerflow

MAY 22, 2022

Certainly, generating high quality, evergreen content is vital to engaging and building a strong community of advocates for your brand and its products. Therefore, creating a buzz around your business relies upon engagement and quality content to keep consumers coming back for more. Want our latest articles to your inbox?

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Outbrain

FEBRUARY 19, 2020

Not only is content another piece that needs to be updated throughout the rebranding process, but more importantly, it should be used as a tool that can be leveraged to speak to your audience, tell the story of your rebrand, and communicate internally to ensure the rebrand stretches from inside out. Internal Communications.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Convince & Convert

MARCH 29, 2016

Is Customer Experience New, or Just Newly Buzzed About? The analyst and futurist Brian Solis spoke at Adobe Summit too, also hewing to the customer experience is critical theme, and summarizing key points from his book on the topic (I reviewed Brian’s book “ X ” here). Liberal return policies. Drive thrus.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Hubspot

OCTOBER 10, 2018

There's a lot of buzz around "workplace wellness" in the HR industry recently, and for good reason. Community : liking where you live, feeling safe, and having pride in your community. By organizing a charity walk, you're encouraging both physical activity and a stronger sense of community. Provide healthy snacks.

Work Management 78

Work Management Peer-to-peer Budget Programs Class 78

ClearVoice

NOVEMBER 7, 2019

Stay active within the community. If you aren’t tapped into these various digital communities, you’re missing out on major opportunities, according to writer and editor, Tasha Williams. She’s managed several content projects over the years, including a seven-month marketing communications gig for three healthcare companies.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Facebook success demands knowing a few of the ins and outs of the platform and the community. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Buzz Marketing for Technology

MARCH 2, 2010

I picked this saying up from Gary Vaynerchuk’s new book. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Hubspot

JUNE 23, 2022

It's like selling a book based on its dimensions instead of the story inside. In other words, to succeed in this community, you need to actively engage with it. Consider sharing time-lapses, fragments of your work, or behind-the-scenes content to generate buzz. Focus on the customer, not the technology. The same is true for AI.

Tools 63

Tools Case Studies Tips Buzz 63

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. and show the B2B community why your content raises the bar. There are tons of e-books and blog posts highlighting what we already know: ABM works. By Holly Celeste Fisk, Marketing. Killer Content. Conversation Changers.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

6sense

NOVEMBER 9, 2021

If you are a B2B marketing leader and would like to join this community, please let me know. I always start with pipeline for all my external reporting…internally look at indicators like qualified accounts meetings booked etc. Some highlights from the discussion are featured below. More activity doesn’t mean better results.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

Convince & Convert

JANUARY 13, 2011

Listening also gives team members ambient awareness about the buzz around their organization and what’s resonating with their community that can not only inform marketing decisions but help anticipate emerging needs. Pre-buy the Book and be One of 10 Lucky Winners. Customer Service. More from Convince and Convert.

Paid Search Agency 140

Paid Search Agency Companies Conversion Marketing Management 140

Content Marketing Institute

OCTOBER 29, 2017

Amanda Subler generated more buzz around content marketing than we could possibly imagine. It’s the community. I think of the time Andy Crestodina stalked me at Content Marketing World 2012 to hand me a printout of his Content Chemistry book (I still have it, Andy). Laura Kozak formalized a process for the website.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111