KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. It doesn’t have to be long—most news pieces work best if they get straight to the point, don’t bury the lead (lede), and have an insightful title. Don’t know what to write about when it comes to your B2B website’s blog?

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 24, 2015

Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership. What other reasons have worked for your organization?

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

OCTOBER 24, 2017

When you put in the work to build that relationship (the formula is consistently offering value over time) any number of things could happen that involve links as a byproduct. The reason that search engines use links as a measure of a site’s authority is because they are seen as an endorsement from one online publisher to another.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JUNE 19, 2014

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. . * Target Websites & Authors.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MAY 21, 2015

For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. Getting Over The Proverbial Wall.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. This includes everything from topic brainstorming to editorial scheduling to social strategy to third-party site identification (and pitching) and more.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

JUNE 2, 2015

To see remote candidates, include other similar commonly used keywords in the job text, such as telecommute and work from home. Make Yourself a Blogger. To find this job listing, I entered the keywords remote and marketing. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

NOVEMBER 15, 2013

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me?

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

MAY 5, 2015

It’s one thing to read about a certain technology or piece of equipment; it’s quite another to watch a live demo on how it works and translate that information into a blog post that anticipates and answers questions about that particular solution or technology offering. Compile & Highlight Research. So what does all of this mean?

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Clients include CEOs and marketers who work at and/or run all sizes of companies across the U.S., VMI grad, former artillery officer and Madison Ave ad man.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MAY 2, 2017

Pitching influencers to work with you is an art form in and of itself, but the Art of Email blog has some good email templates to get you started. It’s important to note that even though visibility is important to authors and speakers, they shouldn’t be expected to work with your brand for free. Target Authors and Speakers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

JULY 28, 2020

Initial Program Work. Also look for ways to add conversion opportunities, as creating track-able lead opportunities and measuring performance on a regular basis will allow you to maximize the success of the program work. Related Resources. 6 Ways to Measure B2B Content Marketing Performance. Ongoing Content Initiatives.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JANUARY 19, 2016

So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. Initial Program Work. As assets are created and have had some time to mature, it’s critical to look back at what has worked (and what hasn’t). Related Resources. Ongoing Content Initiatives.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

MAY 19, 2014

Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. This tactic certainly could get taken too far so always make sure to evaluate how much “free work” your providing in exchange for the value you’ll receive in links or additional exposure.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

OCTOBER 14, 2014

This non-siloed approach, which includes client status meetings each Monday morning, in addition to ongoing collaboration throughout the week, allows us to understand each part of the marketing process and work to provide better solutions on behalf of our clients. trying out long- vs. short-term content, etc.).

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120