Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. They’re often bloggers. They understand web writing , headlines , SEO , and marketing, and intuitively grasp what the business wants to accomplish.

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board).

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 20, 2010

Very interesting [link] [link] SEO 5 Steps to Winning Fans with Content Strategy [link] [link] amira ben ghanem RT @jeanlucr 5 Steps to Winning Fans on Social Media with Content Strategy. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

SpotMe Blog

JUNE 2, 2021

There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc. 3) Encourages Word of Mouth Marketing.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Convince & Convert

MAY 12, 2010

It's all about their blog, or get SEO ranking, etc. It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). And so far social media is not a quantum leap. It's baby steps forward. And if the digitari (ie.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

JULY 5, 2010

fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I’ll be back in a couple weeks. Thanks @jaybaer! #fb Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hinge Marketing

JUNE 30, 2021

Business Growth and SEO. Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience. What is SEO? . SEO is the practice of drawing more visitors to your website by moving up the search engine results pages (SERPs).

PR 173

PR SEO Webinar Metrics Media 173

Chris Koch

JANUARY 22, 2010

Still, we know in our bones that positive word of mouth has a positive effect on sales. SEO is really a fancy term for constructing your sentences carefully—especially your headlines. For example, the landing page could be for a LinkedIn group you manage rather than the traditional white paper, newsletter, or Webinar.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it).

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. Need SEO help? 14) SEO SEM Social Media (Digital Search & Internet Marketing).

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JUNE 17, 2010

(cartoon by Dewald ) More from Convince and Convert 7 Reasons Not to Put All Your Eggs in the Twitter Basket Why Twitter Needs Its Bottom Spanked Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

JULY 28, 2010

5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Sean SEO Marketer It is really important to develop a deep understanding of your customer. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&#

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Hubspot

SEPTEMBER 24, 2010

Here are 6 steps to setting a great SEO table after you’ve made the meal. Your page title , headline and page URL are the most heavily weighed factors in on-page SEO. Many blogs are actually hosted by outside providers such as WordPress or Blogger and look like this: Yourcompany.wordpress.com. Connect with HubSpot :

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Un #CaseStudy de una empresa de aventuras [link] [link] Scott Hepburn Awesome example of integration of email, blogging, social sharing and SEO from @jaybaer [link] [link] Jane Serra RT @Compendium: Good call, Jay!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. Also, don’t be afraid to link to other posts or resources from within your posts. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. You don’t need to know the what, just the who and when. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. What % are you sharing with me?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Optinmonster

APRIL 27, 2020

Webinars are a cool alternative to starting a podcast. That’s because, with a webinar, you don’t need to create new content every single week. You can simply write one webinar script and do a weekly live recording. The other benefit to a webinar? Ready to build your webinar but not sure which software to use?

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Convince & Convert

JULY 14, 2010

RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Keith Finnegan RT @jaybaer Social Media is the Servant of Strategy, Not the Master [link] (Amen to that.)

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Any SEO geeks want to weigh in on that? 21 out of my top 25 all-time posts have at least 7 words in the headline. Is it extra SEO fodder? I feel like I couldn’t be creative enough or let the reader know exactly what the post is about unless I used 7+ words. This is a shocking ratio to me. Longer headlines, eh?

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. This leads to another problem.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, bucks Just thought i would Stumble upon this ideal opportunity to link build!

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. If you are saying Twitter isn't a platform for auto-pilot tools and auto link building tools than I can agree with you.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Optinmonster

JULY 22, 2021

Improving your brand’s word-of-mouth marketing. SEMrush: “Get measurable results” Product: SEO tool for tracking results. Primary benefit: A detailed analytics tool to improve SEO. This is the core of what digital marketers want in an SEO tool. Redirect users to popular posts (to boost SEO).

Lead Scoring 119

Lead Scoring Lead Ranking Work Management Marketing Management 119

Martech Advisor

JANUARY 28, 2020

Blog posts are a cornerstone of B2B content creation due to their SEO benefits. They can be 500-4000 words long, depending on the topic and depth covered. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Blog Posts. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113