Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

AUGUST 20, 2013

Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Install a good SEO plug-in. My favorite free SEO solution is WordPress SEO by Yoast , which makes it easy as red light, yellow light, green light. Pretty easy, right?

SEO 161

SEO Keywords RSS Adwords 161

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

NuSpark Consulting

AUGUST 22, 2013

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. We are Public Relations Managers. Chapters are: Why SEO; and the Importance of Rank.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. On the content side, job posts typically mention SEO knowledge and specific channel savvy (e.g., My colleague wasn’t convinced. web, email, blog, video). Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. That’s it.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? Virtual Reality headset sales aren’t setting any records.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Biznology

JANUARY 5, 2016

Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing. The Future Buzz. Duct Tape Marketing. Jon Loomer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. These public relations (PR) firms let you publish press releases online. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. But why stop there?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Biznology

FEBRUARY 4, 2013

Last month , I wrote about how SEO is not just the domain of consultants. If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Great for: SEOs, agencies, content marketers, and digital marketing generalists.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Relevant Blogger Outreach. Here we go: Website. Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Joanna is Chief Marketing Officer of ClassPass , a tech advisor, and blogger at Entrepreneur.com, MarketingLand.com , and JoannaLord.com. Yael is the partner and CEO of Re:Tech , a speaker, and a blogger. Christina Rice @CRicePR.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

MAY 16, 2013

This is a high value tab for public relations and should not be overlooked. Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. What search-related tips and tactics do you love to use? Why is this beneficial?

PR 151

PR Google Press Public Relations 151

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. Yes, thought leadership is an effective way to build reputation, awareness, and even SEO power and personal brand.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Author, Rainmaking Conversations, Blogger RAIN Selling blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Digital B2B Marketing

MARCH 15, 2012

If search engine optimization seems like more than you can tackle, here is a practical approach to SEO you can easily apply. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% of all traffic in February 2012. Like paid search, it is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades!

Blogger 28

Blogger Guidelines Work Management Lead Ranking 28

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. The relationship graveyard is full of missed connections. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Convince & Convert

AUGUST 25, 2011

It’s the biggest conference in the world of public relations, with dozens of sessions covering every aspect of the industry. I also really like Blogworld because you get to interact not just with the social media blogger community, but all the other bloggers out there. PRSA International October 16-18 Orlando).

Social Media 128

Social Media Media Blogger Co-Registration 128

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. Thus began my foray into search engine optimization. What is the method to your blogging success?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100