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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And email sometimes doesn’t quite make its way to the Inbox.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. A connection is the metric of success that tends to break the rules a lot with copywriting,” There are, however, a few ways to differentiate that connection.

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Influencer marketing is fully integrating with social media marketing strategy

Biznology

Rule #1 of Influencer Marketing: Influencer Marketing is a lot like traditional publishing: you can be bankrupt with success. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. Influencer marketing is almost aways all-or-nothing. 50’s a fail.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

As a rule of thumb, all traffic from the guest post should lead people to your coming soon page. These public relations (PR) firms let you publish press releases online. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake. Maybe they would still be a standalone company. Fyre Festival.

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Five Life Lessons from Doc Martin

Marketing Craftmanship

Here are a few things this blogger will always remember: It’s OK to say “No!” There’s rarely any doubt regarding where Doc Martin stands on an issue. Although Doc Martin is not always effective in enforcement of his own rules, there’s never any question about what he expects from people. Set Clear Expectations.