Marketing Craftmanship

SEPTEMBER 22, 2012

The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Don’t Lead Lambs to Slaughter – For a host of reasons, and regardless of their org chart position or years of experience, some people are media disasters.

PR 100

PR Media Press Blogger 100

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. They reached out to bloggers who have strong Twitter and Facebook followings, and whose blogs contextually fit their campaign.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

FEBRUARY 7, 2020

As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. The technology sector has seen the most growth.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 104

Link Building Work Management Marketing Management Service 104

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. You can view metrics like positive sentiment and total engagement. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Biznology

JUNE 13, 2017

I am body positive and think the name is body shaming) with truth and answers (the brothers’ mom chose the name, and who doesn’t love their mom?). A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it.

Business 197

Business Enterprise Management Blogger Class 197

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Biznology

JANUARY 18, 2017

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. This of the worst possible PR nightmare scenario you could experience. Keep it positive; never get defensive. But the company also did a lot of things right. Then do that.

Planning 80

Planning Blogger Advertising Agencies PR 80

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

ClearVoice

JANUARY 14, 2020

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. You likely have succeeded in your marketing campaigns that position you this way, and you probably get enviable traffic to your website. For the sake of an example, let’s use your CFO.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. A blogger may grab an image. Journalists and bloggers are very hardworking. At right is an example. Reporters want more than words.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Sword and the Script | B2B

APRIL 20, 2021

A contract position isn’t exactly enticing since I owned a business for five years, but that’s not it either. More than a proactive partner: an extension of your marketing and PR team. I was taken aback by the sometimes icy responses from bloggers and influencers initially. The problem is I can’t help her. It’s bigger than that.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 71

SmartBug Media

AUGUST 8, 2019

Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Here are some tools you should have in your PR press stack. Any awards and accolades underscore your importance in your field and position you as a company the media needs to know about.

Press 85

Press Digital Asset Management PR Case Studies 85

Optinmonster

MAY 16, 2023

By actively addressing customer concerns and maintaining a positive reputation, you can establish trust and credibility with search engines and users, leading to higher search page rankings and increased brand recognition. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Biznology

JUNE 28, 2016

So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy.

Blogger 149

Blogger PR Outreach Work Management 149

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. This builds brand awareness and positions your business as knowledgeable and helpful. First, it allows you to borrow the audience and the authority of the other blogger or podcast host. How do you make a lead magnet?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. These public relations (PR) firms let you publish press releases online. Elon Musk (@elonmusk) July 27, 2019 Collaborate with Influencers and Bloggers Roping in influencers and bloggers in your niche can have a huge impact on your product launch.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. to better serve our clients.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. This is still one of the best ways to get people talking about you.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Webbiquity

MARCH 13, 2019

And they need a pipeline of candidates to fill those positions. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. And we do use recruiters for certain – not all – positions, in addition to our own efforts which have been the most effective so far.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Onalytica B2B

APRIL 11, 2017

Influencers are all in a position of authority within their community. People trust influencers, whom either have leverage among wide audiences (thousands or millions of people), or unique access to those in positions of power. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

seo.co

DECEMBER 18, 2020

While you may be seeing positive reviews about yourself or your business, you need to really “listen” beyond “what you can hear,” because the internet is populated by all sorts of noises. Furthermore, three out of four customers say positive reviews make them more likely to trust a local business. But you might not. Customer loyalty.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

EveryoneSocial

AUGUST 13, 2018

Whether by themselves, or (in almost every case) with the help of collaborators and assisting experts, thought leaders are active in content creation They are columnists, bloggers, and authors of reports, in-depth articles, and full-length books. Authentic PR. Yes, thought leaders engage in PR. Let me explain.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. However, not all earned media is positive. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. The work is done for you.

Work Management 48

Work Management Marketing Management Service Media 48

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

KoMarketing Associates

OCTOBER 24, 2017

You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. You’ll be surprised how many positive replies you get. And really, most PR people are not going to do this. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Hubspot

APRIL 5, 2018

Michael Gass , Author of Fuel Lines , emphasizes on the fact that a clear plan and positioning strategy are good growth hacks for a successful agency business. Three things a new business director needs for success - Create a plan, develop a process and have a positioning strategy" ( Click to Tweet ).

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76