Webbiquity

APRIL 3, 2018

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. Authentic Expertise. Which means links have to be earned. And the secret to earning links is…authenticity.

Keywords 247

Keywords SEO Wikipedia Fulfillment 247

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Convince & Convert

OCTOBER 22, 2015

Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief Marketing Officer). Orbit Media remedies this by requiring the designer and content marketer collaborate closely. Wikipedia doesn’t have dates, right? Orbit Media.

Design 142

Design Traffic Wikipedia Content 142

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR? Are you a one-trick pony?

Social Media 80

Social Media Media Work Management Marketing Management 80

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Blog this on Blogger.

Social Media 100

Social Media Media Wikipedia Digg 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

seo.co

JUNE 16, 2021

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Use Wikipedia. Give Interviews on Podcasts.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. ” — Wikipedia. Being pretty isn’t enough for social media marketing .

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. There I learned about a new experiment with monetization being tried by one of my favorite bloggers, Mark Schaefer. His concern is not new.

Social Media 100

Social Media RSS Media Wikipedia 100

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 70% of bloggers are organically talking about brands on their blog. 20% of consumers use social media to get a customer service response.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Convince & Convert

APRIL 15, 2016

Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia. Wikipedia is an influential data source, open for all, but it does follow strict guidelines on what information it accepts.

Google 117

Google Wikipedia Content Wiki 117

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. and, of course, came up with a theory. I am an “I” with a capital I.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Marketing Insider Group

JANUARY 11, 2011

Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia: “allows limited use of copyrighted material without requiring permission from the rights holders.&# As a blogger, I will admit to being a bit frightened at the prospect of being sued.

Copyright 100

Copyright Social Media Media Blogger 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? Not only is it good for those, but social media can do lots more, too. That lack of focus leads to the sort of backlash against social media you’re starting to see. Tweet This Post. You know the ones. It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 11, 2013

As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others. In other words: you can achieve success with your social intranet, but not by mimicking the Internet social media darlings.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Writing on the Web

FEBRUARY 10, 2014

Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. If you don’t have anything of your own, you can always link to a page on Wikipedia.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. In that time, we've learned quite a lot.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Chris Koch

JULY 28, 2010

Image via Wikipedia. individual employees can blog as long as they adhere to the company’s social media policy. individual employees can blog as long as they adhere to the company’s social media policy. There is also less disruption when a blogger leaves the fold. In part, this is an issue of control.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Well, you can and you certainly need to. But at least I am relateable.

Blogger 80

Blogger Work Management Burn Rate PR 80

Outgrow

DECEMBER 20, 2022

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Don’t worry, you’re not alone, either. Writers are not reporters and neither are you.

Social Media 80

Social Media Media Internet Marketing Google 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself. This Time, It’s Personal.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Digital B2B Marketing

FEBRUARY 9, 2012

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. This time, I entered in “social media,” “marketing,” and “blogging.” Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media. 15 Best Blogs To Follow About Social Media. The History of Blogging.

Tools 80

Tools Generation Wikipedia Keywords 80

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Image Credit : Wikipedia. Whole Foods Market. Fyre Festival.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Even the most experienced bloggers lack ideas and motivation from time to time. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing' Sometimes the best blogging ideas come from creative places. Seasonal trends.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Actually control. There’s the rub. Like normal people do.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80