Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch.

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. I always say, “give ’til it hurts.”.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. While we have some time, think about trying the following: Create a long-term brand-establishing strategy. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

APRIL 26, 2016

Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. For the longer tail, I only reach out to people who have emails. One can easily go down the rabbit hole on this, which is why everyone needs to have at least 10,000 followers! And then I send out a blast.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JULY 17, 2018

While it’s not quite a work slowdown, influencers put in the sort of energy and time commensurate to how much you value their time, influence, and the amount of work they’ve invested in becoming successful as a creator and online celebrity, no matter how long tail or niche. This needn’t be a war. Grease That Palm!

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone. But no more! Now, you can revise your entire history in just a couple easy steps. Don’t Screw It Up. Think each search and replace through.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

JANUARY 29, 2013

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Take your fate into your own hands and get off of that bar stool and walk over and start some conversations with all the folks you want to meet.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 17, 2012

This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Take your fate into your own hands and get off of that bar stool and walk over and start some conversations with all the folks you want to meet.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. Image via Wikipedia.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Ambal's Amusings

OCTOBER 22, 2009

Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. It also is a great vehicle for blogger outreach.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Focus on long-tail searches. Google likes to see long visits and low bounce rates. It’s a great equalizer. Never buy links.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006, most bloggers of any note had zero tech savvy. Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

DECEMBER 27, 2016

The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Micro-influencer marketing is the new long tail.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

AUGUST 30, 2016

Influencer outreach is more PR than marketing or advertising. Earned media influencer outreach is alive and well. Take your bloggers and social media influencers to lunch. 7 ways to use bloggers in your content marketing strategy. Mizuno running long tail outreach marketing case study.

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Optinmonster

APRIL 12, 2024

This includes tactics like link building, social media marketing, and influencer outreach, which help increase the site’s trustworthiness and authority. Answer the Public : This tool helps discover long-tail keywords and search queries phrased as questions. Semrush is pricey, starting at $129.95

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Check, check, check, check, and check! OK, now on to tools. An explicit no. InkyBee — Such a powerful research tool.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Valasys

MARCH 17, 2023

Links are yet so important Google has been warning about penalties for building backlinks, but in reality, they have been unable to completely crackdown on practices like blogger outreach, guest posting, and link exchange. The long-tail keyword approach may seem counterintuitive in light of this.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Analyze : how did you do?

Class 80

Class Long Tail Marketing Blogger Media 80

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Single Grain

JULY 26, 2019

If you’re short on time and long on extra cash, CitationLab’s Broken Link Finder tool will automate the entire process of identifying dead links on pages throughout your industry. These opportunities are a little more difficult to identify and don’t scale as easily, though they may have bigger rewards in the long run. Probably not.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

seo.co

DECEMBER 31, 2020

Bloggers and small business owners often complain that they find it challenging to gain traction with SEO and online visibility – particularly with Google search results. Instead, you’re looking for long-tail, semantic keywords that can be naturally injected into your copy. Quality Content. + The SEO Power Page Process. +

SEO 64

SEO Keywords Long Tail Marketing Link Building 64