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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously).

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. You can also create viral articles or epic guides.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. College-educated professionals account for the majority of LinkedIn users.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. LinkedIn Groups. Youtube videos. Lead with leaders. Find the leaders of your tribe and get them to lead by example. Be it Facebook, twitter, LinkedIn Groups, or your blog. Create buzz.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Google+ and the Independent Sports Blogger. Facebook is the new hub for fans.

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How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!