Remove Blogger Remove Lead Remove Linkedin Remove Press Remove Template
article thumbnail

How to Maximize ROI with Email Marketing for B2B

Webbiquity

One easy method is to figure out average value per lead. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Here are some templates you can take a look at for inspiration.

ROI 172
article thumbnail

How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote Your Website for Free

Optinmonster

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. How do you make a lead magnet? But what is content marketing?

article thumbnail

20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

article thumbnail

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

article thumbnail

Are You Making the Most of These 6 Critical Campaign Promotion Channels?

Hubspot

Many companies make the mistake of only using one or two channels to market to their leads. No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Think of each social post as an advertisement for the core piece of lead gen content.". However, traditional press releases don''t cut it anymore.