The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. Is the Press Release Dead? ‘Loser.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, Promote your white paper using online press release distribution services. This Most press release distribution services clearly spell out how many links you can include. Relevant Blogger Outreach. Not so fast.
PR and Marketing: Are Bloggers the New Journalists?
MAY 28, 2014
In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. On Google+ or LinkedIn?
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. With LinkedIn, promote your white paper in a form of discussion. .
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite a few bloggers also maintain newsletters, email lists, and email subscription lists.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Photo credit: Wikipedia.
How to Master Local Lead Generation
JUNE 14, 2016
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Consider working with influential bloggers within your industry too.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice. It generates leads. Inventor and entrepreneur Christina Daves says that if we build campaigns and processes to turn these amplifiers into subscribers, attendees, participants and, finally, customers, we can create the ultimate lead generation machine.
Do you have a handle on your online reputation?
JULY 31, 2012
As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. Why not set up a blog on WordPress.com, Blogger, Typepad, Tumblr, and Posterous? Why not create LinkedIn, Twitter and About.me Any Press is Good Press (Until it Isn’t). Burping in Church. Song of Myself. profile? Do you take photos? co.uk,it,ru,mx, etc).
Extra, Extra: To Get More Leads, Harness the Power of the Press Release
Sales Lead Dynamics
OCTOBER 20, 2010
Once upon a time a press release was designed solely to get media attention. With online press releases you can certainly reach the media. Generate new leads by reaching buyers directly. You can send your press releases to: The Media – newspapers, magazines, wire services (such as AP), and broadcast outlets. Press release distribution sites, both paid and free services.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. They want better qualified and sales-ready leads.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
The leading marketing trend of 2016 will be the maturing of the age of ad blocking. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. That’s the type of person you need to be hiring in 2016. ~ Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary. Carlos Hidalgo. 1.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Update old blog content and generate more traffic and leads from it in the process. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. We've more than doubled the number of monthly leads generated by the old posts we've optimized. The goal? Great for us, right?
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer LinkedIn. LinkedIn. hey_press. Hey Press. bekiweki.
The Ultimate Collection of Free Content Marketing Templates
MARCH 21, 2016
I joined HubSpot in September 2011 as a blogger. To conquer lead gen, I mastered ebook production. Use it to plan your updates and learn how to properly format your content for the six most popular social networks: Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest. Press Release Template. Download the press release template here.). List-Based Post.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 73% of reporters say press releases should contain? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%).
101 Tips from 50 Small Business Bloggers
Industrial Marketing Today
SEPTEMBER 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Click here to read 101 Tips from 50 Small Business Bloggers. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things. All Rights Reserved.
Covering your bases: content marketing components
DECEMBER 23, 2013
LinkedIn: Keep the focus business-driven. If, for example, you wrote a few blog posts about “how to write a press release,” you could then combine all that info into a single white paper of five to 15 pages. Some forms of content marketing require your lead to be proactive in trying to connect with you. If you include a link back to your site, you’ll lead them right to your front door. Share your infographic with bloggers in your field to spread it around the Internet. Internet Marketing Slider Content marketing Google linkedin Slideshare social media
Overlooking These 4 Things with Your Social Media and PR?
FEBRUARY 12, 2015
As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Maggie is a PR strategist, freelance writer and blogger. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? by Maggie Patterson - Maximize Social Business. Media Relations
70 Rising Social Media Stars
grow - Practical Marketing Solutions
JUNE 2, 2014
Chapman (Wediko Children’s Services); Gini Dietrich (Arment Dietrich); Jason Falls (Cafe Press); Ann Handley (Marketing Profs); Simon J. She is growing quickly as a blogger/independent consultant/speaker and her enthusiasm, persistence, and drive are an inspiration. Today, he’s Executive Director, Marketing at Dell leading the global digital marketing team. Jay_zo.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Guest Blogger. All of that holiday togetherness can lead to passive aggressiveness, free-flowing opinions, political arguments, and intensifying rounds of the silent treatment – or is that just my family? Lead Management.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Image credit: Young Digital Lab. It’s not quite clear why this is happening.
Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
MARCH 4, 2014
This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.”
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Write SEO-Friendly Press Releases – Use a service like PRNewswire or PRWeb and get your press releases distributed to bloggers and other online outlets.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers.
Why Your PR Isn't Working (and How to Fix It)
OCTOBER 18, 2013
Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. So what do we do?
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
Generate leads and sales? more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Pressed for time? Which social network saw its membership outside the U.S. Share.
The Road to the Top: Personal Branding Examples in Professional Services
DECEMBER 17, 2014
” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. On Twitter or LinkedIn? Ready? Alan Weiss, Ph.D. Conclusion.
Trade Shows Part 2: How to Pick Events
B2B Marketing Unplugged
MAY 2, 2010
How many leads did you get last year? Is there a proper press room? What about analysts and other influencers like bloggers? All Trade Shows B2B marketing branding business travel case study events Hand-Wringers hospitality suite KPI linkedin media relations metrics press room product launch product management product manager Sales sponsor sponsorship trade shows visibilityThe Hand-Wringers hate events. So once a year we fling them into a big budget and hope nobody asks why a specific event is or isn’t on the list for the next year. Picking events is hard.
The State of the Blogosphere 2010
DECEMBER 13, 2010
This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male. If pouring, it is half full. startups.
5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
It's All About Revenue
AUGUST 23, 2012
by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. You definitely want to scout out the location and figure out where to meet with analysts or press in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. But you have to think on your feet. Call First. Demo in Quiet.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. We’re all hungry for data. General Social Media Statistics. hours.
Measuring Influencer Marketing
FEBRUARY 25, 2014
The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. Pipeline: deals and wins, influencer contributed lead and acquisition cost, sales cycle impact, and influencer lift. Many marketing organizations today have an influencer marketing strategy.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success. But sometimes you get pure silence -- crickets, even -- in response. and also, a ton of noise.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. An example of this combination of skills at work would be publishing a press release composed entirely of tweets to announce an acquisition of a social media company. Odds are, these prospects are typing those same questions into Google.
Content Rules: Insight and Originality Attracts Clients
Writing on the Web
APRIL 13, 2011
Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. Hope this is helpful to you. I’m leading a free webinar next Wednesday April 20 at 5 p.m. Blog this on Blogger. Share this on LinkedIn. Writing Great Press Releases: Break 3 Rules, Keep 3. 2011). Wonderful.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Study: Company Blogs Lead Social Media Options by MediaPost. ROI Is Dead by StraightUpSearch.
MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
SEPTEMBER 29, 2009
Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. That’s generated a good amount of traffic and leads. Next week, Oct 5 and 6, will be the Boston summit.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages, explains Douglas Karr, the author of Corporate Blogging for Dummies. Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell. Have an account? Is it advice?
How to use social media for lead generation
B2B Lead Generation Blog
DECEMBER 30, 2008
When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. thought maybe I’d attract a few new clients, but I didn’t know it would generate so many leads, or develop into a book deal with a major publisher – who came to me, by the way. Created a LinkedIn group. Shifted release time from 8 a.m.