Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. SEO can help inform better business decisions, including better blog topic development. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. But why stop there? You can also create viral articles or epic guides.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Helpful, informative, and relevant articles draw people to your website and build trust with readers, turning them into leads and then clients.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

MAY 27, 2020

Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger. Get X number of high-quality backlinks to relevant content from your guest posts. Get more leads, users and even customers.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Lead generation is the art of acquiring actionable information from thriving demand and exposure. . This strategic approach is mindful of the battle for time in sourcing relevant and current keywords right now. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

DECEMBER 23, 2020

And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences. While creating content manually comes with the advantage of right-now relevance, it also requires site owners to constantly track trends and interactions on Facebook, then craft relevant posts to leverage current conditions.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Navigate the Channel

MAY 24, 2023

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. HubSpot has a good beginner’s guide you can access here. Their quote should add information, not “excitement.”

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Here’s a story to illustrate that. What caused the change?

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. We add more information to our content to make it better and more relevant. He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

SmartBug Media

APRIL 9, 2020

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. Then, always conclude with a relevant CTA, urging the reader to contact your company, schedule a demo, or download an e-book with more information.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Hubspot

MAY 26, 2021

on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. Have consistent contact information across all digital platforms. Content marketing helps you reach your target audience and attract them with information that addresses their needs and pain points. On-Page SEO vs Off-Page SEO.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Hubspot

DECEMBER 2, 2020

However, it’s important to note that the social media sites you choose to use to promote your content should be relevant to your business’ overall strategy. They appreciate transparency, and social media is a great way to make this information public. The image below depicts a Service Hub helpdesk ticket that originated on Facebook.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Excelsior Research

NOVEMBER 15, 2021

To achieve it, deliver critical information without diverting irrelevant information. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. And rank your website relevant to your audience’s search terms. With SEO, you can increase your reach.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

To achieve it, deliver critical information without diverting irrelevant information. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. And rank your website relevant to your audience’s search terms. With SEO, you can increase your reach.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. While WordPress is popular with bloggers, it isn’t only for blogging. HubSpot Website Builder : Best for Marketing Automation. HubSpot Website Builder is a drag-and-drop builder with marketing automation tools and CRM. HubSpot is a bit simpler.

Small Business Marketing 107

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 107

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Your title is prime real estate for two things: product information and keywords. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

MARCH 6, 2017

For local businesses, it's equally as important to have essential and updated information readily available for potential clients. It outlines everything you need to become an officially established small business, including tax and licensing information, and all the other resources you'll need to get up and running.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

APRIL 12, 2021

Alternatively, as a blogger, you'll need to know how to create SEO-optimized content — including using appropriate alt-text in your images, using relevant keywords in your section titles, and thoughtfully incorporating keywords throughout your content (rather than keyword-stuffing). A Talent for Interviewing.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

Hubspot

JUNE 4, 2019

Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Once you have the address, you can begin to nurture that lead with relevant content and other offers. A lead capture page is similar to a squeeze page, but generally sources more information. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. Authoritative, informative content that positions your business as a thought leader can do wonders for your bottom line.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Webbiquity

JUNE 14, 2016

.” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: Hubspot, SiteTuners.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Optinmonster

JUNE 5, 2023

These tools can reduce the need for repetitive tasks, minimize errors from transferring information manually, and streamline your overall workflow. You can use OptinMonster to automate marketing for bloggers, eCommerce, service providers, and any other kind of small business you can think of.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Hubspot

MAY 5, 2021

Let's say you're a food blogger who sells cookbooks. The top-middle-bottom funnel is a classic model used by sales teams, which focuses on sparking interest, informing potential customers, convincing them to purchase, and building loyalty so they become repeat buyers. High-traffic pages hold a plethora of useful information.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Be a guest blogger, talk to and about (positively, of course!) Get links online.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 3, 2019

To appear in Google Maps, you'll need to create a Google My Business account and ensure all the information is up-to-date. Once you've created a profile, it's critical you include as much relevant information as possible -- including a business profile picture, the area you serve, hours of operation, attributes (i.e.

Google 77

Google Marketing Strategy Marketing & Strategy Blogger 77

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. It’s time to dive into the beginner’s guide to keyword research for bloggers! What does this mean for you as a blogger? As a blogger, this insight is invaluable! What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

Convince & Convert

JANUARY 28, 2014

But without a citation, this information was completely unfounded and useless. Using SEOMoz’s Open Site Explorer , you can see that this page has a total of 725 backlinks pointing to i t, which is a huge SEO signal to Google that this page is authoritative and relevant for key hiring and human resources topics and keywords.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

SmartBug Media

APRIL 9, 2019

According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 If you do it right, blogging brings in relevant traffic, full of users searching for your company’s solution. How to Empower Your Employees to Become Bloggers and Content Creators. How to Write SEO-Friendly Blog Posts.

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

Exo B2B

MAY 30, 2019

But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). ExoB2B’s blog celebrates its 10th anniversary.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Hubspot

NOVEMBER 20, 2017

Not only will they often offer to refer you -- which gives you a huge boost in the application process -- you can get inside information on the culture, requirements, and company. Getting bloggers and journalists to write about your startup, product, or experience is no small feat. It’s relevant. But keep them vague.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

DECEMBER 5, 2011

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Syndication and blog directories. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Valasys

DECEMBER 18, 2018

According to Hubspot, “[Micro-influencers] are social media users unlike typical celebrities, experts, or public figures. Credibility – Micro-influencers are not only passionate but are also knowledgeable about their chosen niche and due to this they are viewed as trusted sources of information. Research local bloggers.

Advertising Agencies 45

Advertising Agencies Verticals Blogger Marketing & Strategy 45