The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

JANUARY 10, 2014

[link] Create catchy #Facebook Cover Photos using this user-friendly tool. and then on Facebook. Channel #2: Public Relations. In the past, public relations has been synonymous with press releases. However, traditional press releases don''t cut it anymore. What do you do?

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

JULY 8, 2011

These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. Before I became media relations specialist at HubSpot, I spent ten years on the "other side." These are people just like you and me.

PR 28

PR Tips Media Television marketing 28

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The only problem I've encountered is the trepidation associated with personal blogs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Invite travel pros as guest bloggers on your blog. Say you’re selling compact hairbrushes and want the country’s most popular travel blogger to write a post for you.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

Webbiquity

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

PR 100

PR Tips Best Practices Press 100

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Contently

APRIL 25, 2016

To address that distinction, Cision , a communications software company, recently conducted a survey of 346 journalists, bloggers, and influencers, and combined it with the data from its internal research team. As blogger Erin McGann said in the report, “Native advertising is an important revenue source for online media.”

Media 60

Media Mobile Advertising Press Blogger 60

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Hubspot

JUNE 30, 2011

Sarah, @PRSarahEvans on Twitter, is the owner of Sevans Strategy , a public relations and new media firm. Press release tips. See the full transcript of the episode here: Press Release Best Practices and PR Pitching advice with Sarah Evans. Does a journalist have a personal or hobby blog? Fan us on Facebook.'

PR 28

PR Social Media Practices Tips 28

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Biznology

FEBRUARY 12, 2013

A lot of it is more about stress-testing you to see what kind of person you are. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Tout de suite!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Convince & Convert

AUGUST 26, 2010

Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days? No problem. Pricing is quite reasonable for RowFeeder.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Setting up a B2B blog or a Facebook or Twitter [.]. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hinge Marketing

JULY 6, 2022

Sponsorships and in-person networking just aren’t going to cut it anymore. There is still a place for in-person networking, but in most industries the spotlight has moved into the digital realm. Webinars offer almost all of the benefits of an in-person educational event, while adding a host of new advantages. Online Networking.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. I think we should realize that email, Twitter and Facebook are simply tools, and how you utilize them determines the response you’ll get from people. Another great post, I look forward to reading every day.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Scoop.it

NOVEMBER 2, 2021

It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations. This may be accomplished by frequent content development, public relations, and promotional efforts. Behavior-based personalized nurturing journeys.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 40

Social Media Paid Content Tools Media 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

FEBRUARY 16, 2022

Your emails directly reach buyers, which creates a personalized touch and leads to higher sales. Dive Deeper: How to Use Personalization to Increase the Impact of Email Marketing. Partner with crypto and blockchain bloggers to publish your interviews where you can promote your NFT project. Kenn Bosak. 12) Run PR Campaigns.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

Magisto

OCTOBER 3, 2019

Facebook – You probably know what Facebook is already. Besides being a channel where your business can have a page, and, therefore, content, followers, engagement and so on, Facebook has the most popular and also one of the most effective advertising platform online. Killer Facebook marketing tips with real life examples.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 13, 2010

Personally, I believe the answer lies in the nature of circumstances. On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Gender Two-thirds of bloggers according to Technorati are male.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Try that with a press release… Nowhere to Run. Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147