Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. 5) Facebook & Slack groups. Recommended Group: B2B Bloggers Boost Group. 2) Outreach platform. Recommended provider: Pitchbox or GroupHigh. 6) Podcast booking service.

Link Building 100

Link Building Work Management Marketing Management Service 100

seo.co

DECEMBER 18, 2020

An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. Press releases are a time-honored tool of public relations , and they can be used in this way. Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It Might Be Personal. The relationship graveyard is full of missed connections. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

ClearVoice

OCTOBER 11, 2019

“As consumer publications dwindle and go out of business, there’s going to be more and more branded content. Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

B2B Memes

NOVEMBER 23, 2011

Searls and Weinberger were addressing their comments above all to public relations and marketing people. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. We ignore it at our peril. But that’s the challenge.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Magazine writing may or may not be more interesting or fulfilling, depending on the person. But is it more desirable?

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Hubspot

JUNE 2, 2011

Subscribing with Facebook Connect. Blogger outreach. They're not on Twitter and Facebook all day, and so email is still where most people live. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. Blogger Outreach.

Blogger 28

Blogger Social Media Outreach Media 28

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Unless of course you pay to promote your Facebook updates.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. And they do an amazing job of it.

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. You need both quantity and quality of Likes.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e. Website And the list could go on a few more bullets.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Tony Zambito

JULY 24, 2011

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart. Media Relations Managers.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Webbiquity

FEBRUARY 28, 2011

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University. Share this on Facebook.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115