The art of writing the perfect blogger pitch
NOVEMBER 29, 2011
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite possible a Facebook, Twitter, and Google+ professional brand profile page. Finis.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were bulky, killed lots of trees, and of course weren’t searchable.
4 Ways to Add More Personality to Your PR & Social Media
JANUARY 13, 2015
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. Maggie is a PR strategist, freelance writer and blogger. Twitter | Facebook | Google+ | LinkedIn |. Ways to Add More Personality to Your PR & Social Media by Maggie Patterson - Maximize Social Business. When it comes to PR and social media if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that […]. Author information. Maggie Patterson. Maggie Patterson.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.
Inside a Social Media News Release
DECEMBER 6, 2011
Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!
A course correction for influence marketing measurement
grow - Practical Marketing Solutions
MAY 23, 2016
With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. pressed the head of one agency to reveal their secret formula and here it is: Klout. WHAAAAT?
Blog your way into a book deal
MARCH 4, 2014
It is my great honor and privilege to introduce to you the next blogger-turned-children’s-author,” the publishing world will probably call him a first-time author rather than someone who has been laying the groundwork for over seven years now. Blogging Slider Book Riot Dave Eggers Facebook Huffington Post Minh Minh Le Publishing twitter Vietnam Case-in-point: my buddy Minh Lê.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. How large should your cover photo be on Facebook? What about a story image or shared Facebook video?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Share this on Facebook.
Social media success demands talent above technology
DECEMBER 13, 2011
However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships. The same goes for WordPress and Facebook and Twitter. Image via CrunchBase.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy.
Do you have a handle on your online reputation?
JULY 31, 2012
While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind. Any Press is Good Press (Until it Isn’t).
The best online reputation defense is a good offense
AUGUST 14, 2012
The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Social media’s stupid, right? So, please beware. It’s 2012 not 2006 — olly olly oxen free.
Fill in your entire social media timeline backlog
JULY 16, 2013
Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is. know about you. So, you only have a couple-dozen?
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
Maureen Alley: Never tweet what you wouldn't say in person. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. want people to know there is a person behind RD+B who they can connect with.
Finding the right “authenticity level” for your brand
grow - Practical Marketing Solutions
DECEMBER 15, 2016
No name, no personality, no smiling face. Personal. To me, human content builds empathy and connection by offering a glimpse of your personality. Here’s an example: A blogger from Sweden posted a photo of his office set-up. This unpretentious piece of content was so simple but it created intimacy with his audience by revealing something personal. By Mark Schaefer.
A Tale of Two Websites: Good/Bad Content
Writing on the Web
MAY 9, 2011
Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? You have to grab his attention by speaking to his most pressing and compelling desires. One is personal: it talks about a real person and what he reports. The other site is vague and non-personal. Blog this on Blogger. ’”.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What Journalists Really Think Of Your Press Release by Forbes. Read it again.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. In a 2014 study by BrightLocal , 88% of consumers said they trust online reviews as much as personal recommendations, up from 79% in 2013. Get bloggers to feature you. Paid media. Owned media.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Search through the database, identify a short list of bloggers and then analyze each individual blogger.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. Carlos Hidalgo. 1.
Where Does Information Disclosure Start and End in Social Media?
JANUARY 15, 2013
government recently called a well-known corporate executive on the carpet for disclosing (actually more like gushing) some positive news on Facebook to his quarter-million fans. So when Netflix CEO Reed Hastings shared what was essentially an indirect financial projection for his 200,000+ fans on Facebook, he crossed the line in the view of the Securities and Exchange Commission.
This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
NOVEMBER 19, 2016
Our rants and raves include an immersive live storytelling-and-performance mash-up and theories about the impending downfall of the press, then we wrap up with a gorgeous example of the week from Autodesk. Joe’s rant: As a board member, I recently attended the Cleveland Press Club’s Hall of Fame induction ceremony. This week’s show. Today’s episode sponsor.
Influencer marketing tools of the trade
JUNE 14, 2016
Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! We’re off to the races! Love it!
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 73% of reporters say press releases should contain? The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. Facebook Marketing Stats. MarketingCharts ). 7.
Setting Relationship Goals for B2B Social Media
Social Media B2B
JUNE 6, 2011
Set a goal that each day you will find and interact with a new person from your industry or someone seeking your product or service on Twitter. Blogger Outreach. So many communications pros miss the point of blogger outreach. Blasting out emails with press releases attached is not blogger outreach. Start by making a list of bloggers that cover your industry, including those connected to trade publications. So many top bloggers get so tired of mass emails, they will appreciate a simple, email addressed only to them. Twitter Relationships.
3 More Critical Roles that Need SEO Skills
FEBRUARY 4, 2013
Rather, every person in digital media production needs to know how their work affects search effectiveness. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart. Panda and Penguin. It needs to be built into the publishing process.
7 Takeaways From Cision’s ‘State of the Media’ Report
APRIL 25, 2016
To address that distinction, Cision , a communications software company, recently conducted a survey of 346 journalists, bloggers, and influencers, and combined it with the data from its internal research team. As blogger Erin McGann said in the report, “Native advertising is an important revenue source for online media.” Press releases still have value. But how?
20 Examples of Social Proof in Action
SEPTEMBER 19, 2016
Readers remember press mentions featuring company logos more than press mentions featuring quotes. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. The image of the seal of approval also echoes the text in their Facebook post. 2) Workday. 18 ) Facebook.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. link].
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” What is it? Jennifer Aaker.
10 Blogs to Bookmark: Social Marketing Edition
Modern B2B Marketing
AUGUST 21, 2014
Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Here are our 10 must-bookmark social marketing blogs — who makes your top 10? 1. Kim Garst.
Why You Should Be Happy Before You Blog
Writing on the Web
MAY 25, 2011
Get a picture of the person reading your blog, in your mind’s eye. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Blog this on Blogger. Share this on Facebook. Who is your audience?
How Social Media Turned a Brand Into a Revolution
grow - Practical Marketing Solutions
FEBRUARY 27, 2011
As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. Inspired by bloggers such as Ahmed Maher, Ghonim had little experience in politics but an intense dislike for the abusive Egyptian police.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. • In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. But what does it mean?
3 Tips for Better Blog Writing
Writing on the Web
JANUARY 31, 2011
Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Three great tips to keep in mind for your blogging strategies: Show personality. Be consistent with your blog writing schedule. I don’t know any successful blogger who doesn’t struggle with these three things. Blog this on Blogger. Share this on Facebook. Blogs have to be kept up. My advice?
4 Business Blogging Lessons From Google's Chief Blogger
JULY 27, 2010
This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. Some are personal (ie an executive writes it), some are collaborative. This webcast will cover the latest trends in corporate blogging, Google’s unique take on blogger messaging , and Karen will give webcast participants opportunities to ask her their most pressing blogging questions!
The 3-Step Guide to Better Blogging
Modern B2B Marketing
JULY 14, 2014
It’s no longer enough to throw up the occasional press release. For example, Marketo’s “areas” might be: marketing automation, email marketing, personalization software , content marketing, etc. This will help you think of topics when you’ve got a bad case of blogger’s block. That said, as blogs have become more common, the “blogging bar” has definitely been raised.