However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships.  The same goes for WordPress and Facebook and Twitter. Image via CrunchBase. MORE >>

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. How to Turn a Blog Post into a Press Release by ProBlogger. Erika Gimbel outlines a six-step process for turning a blog post into a press release (“Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc.” MORE >>

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Your background may be in print, but you must stop thinking of yourself as a print person. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Be a brand. MORE >>

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. The content can be created by your PR team or by a third party, be it a journalist, a blog, a press release, an interview, or as a resource to the mainstream media. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. MORE >>

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For example, today I posted info on a blog, then tweeted it, then shared it on my facebook page, then posted it on my LinkedIn page, and posted it to a LinkedIn discussion group. Wrong. and Italy. MORE >>