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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Podcast: Play in new window | Download (Duration: 1:12:50 — 30.1MB) | Embed. Edelman company.

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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. Can public relations help make it go mainstream ? https://traffic.libsyn.com/fir/forimmed-64.mp3. Is it time to stop measuring engagement ? Virtual Reality headset sales aren’t setting any records. Brands and agencies will have to adapt.

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I’m an influencer, pay me more!

Biznology

Here’s a convenient embed for you to access the show (you can also download the 41.6MB episode). Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? He operates his consultancy at Gerris Corp.

PR 80
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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. If you are a B2C product, like Daily Medical Supplies , you can eliminate this hassle by doing 3 white papers and pulling the blogs from the white papers to attract more downloads (and capture more emails). Step 4: Create!