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I’m an influencer, pay me more!

Biznology

Lucky for me, a major focus of our time together was influencer marketing. Here’s a convenient embed for you to access the show (you can also download the 41.6MB episode). Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media? Micro-level marketing is a big deal.

PR 80
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Social Media. Content Syndication.

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.” At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Earned media can provide some answers: What are others saying about your firm?

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

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Creating brand awareness

Ontraport

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100
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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here.