Writing on the Web

OCTOBER 24, 2010

Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Blog this on Blogger. Share this on del.icio.us.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 12, 2011

With a wealth of information to be found on the internet, our attention spans when we’re searching for information are relatively short, so anything that aids the reading experience will surely be of use. Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. Search Engine Results: 3 Tips for Savvy Bloggers.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Blog this on Blogger. Online Persuasion: Creating Desire. It should be ready as soon as I’m back home next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Think about it.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Information products. Blog this on Blogger. Multiple Pathways to Online Profits.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Blog this on Blogger. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Au contraire , we will teach you about effective formatting of sales and landing pages. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Blog this on Blogger. Online Persuasion: Creating Desire. A similar hierarchy of emotional values exists. These are crucial questions to be answered as you create content that appeals to emotions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. Blog this on Blogger. Weighs 6 kilograms. Contains 100 billion cells. Share this on del.icio.us.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. Blog this on Blogger. Share this on Facebook.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Blog this on Blogger. Designed to persuade a defined group of readers.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Blog this on Blogger. See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Blog this on Blogger. Content Marketing Ideas: Rethinking Blogging.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 29, 2010

Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Blog this on Blogger. Only 3 main points or steps to your solutions. If you like this post and agree, please let me know by leaving a comment, or re-tweeting it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Soon, after a few weeks, you’ll be getting 100% perfect scores on your first try… Blog this on Blogger. Share this on Facebook.

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

SEPTEMBER 17, 2010

I can always supplement with informal videos using my Flip video recorder, but without the deadline of having to submit a script every month, I seem to procrastinate.). Let me know how I can help you get better results from your online marketing efforts. Blog this on Blogger. It’s easier than you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 28, 2011

The biggest issue is whether or not YOUR clients are using it, and are they seeking information there in your core expertise? Blog this on Blogger. You don’t want to get caught up wasting time if you’re running a business. But you can’t ignore the numbers of people there everyday. Hope you “like&# it!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Blog this on Blogger. Content Marketing to a Caveman’s Brain. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Blog this on Blogger. Blog Marketing: How Readers Find Your Business. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. How do I know? Jerry Kaup , MemberSurveys.com. Share this on del.icio.us.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

MARCH 31, 2011

I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Content curation is a relatively new term, and is key to always providing fresh information that interests your audience. Blog this on Blogger. Subscribe to the comments for this post?

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Blog this on Blogger. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here. Not everybody’s exactly like you, but some of them are. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Blog this on Blogger. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Blog this on Blogger. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Registration for a class or workshop, virtual or otherwise.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

MARCH 17, 2011

These conversations are so rich with the exchange of information. I learn more about my client’s work and their content marketing needs. Blog this on Blogger. A client may not know you can help them out with other products and services unless you have a conversation with them. They learn how to use my services better.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 15, 2010

I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Blog this on Blogger. But this doesn’t mean that I don’t use them. I have invisible ninja’s who help me out when I’m busy. What about you? Subscribe to the comments for this post?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

FEBRUARY 14, 2011

In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Blog this on Blogger. The other way to persuade people—a more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. Persuading with a story is hard.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JULY 15, 2010

We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Blog this on Blogger. It’s not the messenger, it’s your message.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 27, 2011

Of course, readers benefit because it is easy for them to digest information in lists and chunks. Blog this on Blogger. But I’ll confess, the real reason I’m a serial writer is for myself: to save myself time and energy and to get the most mileage from my writing. Subscribe to the comments for this post?

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

SEPTEMBER 20, 2010

I’ve only been writing online copy for ten years. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Contact you for more information? Blog this on Blogger. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips.

Buzz 100

Buzz Content Digg Rules 100