SmartBug Media

APRIL 9, 2019

According to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than companies that published zero to four monthly posts. The more qualified traffic that lands on your website, the more you’ll have to convert them into customers. Want to draw more traffic to your website?

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. This post was originally published on February 3, 2015. It was updated on May 16, 2021.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. Email tool. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Yes, Blogger and WordPress existed, but they were light years away from what we know today. It still allowed us to “launch the inbound machine!” And bilingual, too!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Exo B2B

MARCH 16, 2017

.” And the ability to do this is not limited to Marketing professionals. In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. So we’re going to try another approach.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. Don't overlook this.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JUNE 26, 2012

This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. HubSpot, Google Alerts, HootSuite, etc.) Publish original content. 10 Daily To-Do's. Good morning, dashboards! Check social monitoring tools (e.g.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

MAY 27, 2010

I was also surprised at the number of attendees who had hired marketing folks who’s primary responsibility was manage or drive social media awareness. My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Hubspot

JUNE 25, 2012

If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Do you consider your business to be "niche?" 1) You Can Get Found for Your Expertise.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. The History of Blogging. Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Connect with HubSpot :

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Email marketers need to get back to basics: [link] – study by @ Econsultancy. jeremyvictor. Jeremy Victor. shannonholato.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Hubspot

SEPTEMBER 13, 2010

Even if you're skeptical about becoming an early adopter, it's important to be aware of the new marketing opportunities available for your business. In this week's top inbound marketing article, Mashable discusses 10 emerging social platforms and what businesses can do to start experimenting with them. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Social Marketing Planning Work Management 28

Hubspot

JANUARY 8, 2013

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. Also in the file is whether they closed as a customer, and how much their order was for. My Interview Approach.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Hubspot

MARCH 7, 2012

You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. The Basics. About what industries do you write?

Blogger 28

Blogger CMS Development Sample Work Management 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. In addition to your blog's homepage, lead gen opportunities abound within the blog articles you publish themselves.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. But I never simply wrote about why it works.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

NOVEMBER 5, 2010

Many marketers have bought into the idea that blogging is a valuable part of the overall inbound marketing strategy. This post builds off of the great blogging startegies shared in the Inbound Marketing book. Strategies For Building a Company of Bloggers. Strategies For Building a Company of Bloggers.

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Explain to bloggers what your content should provide to readers.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

APRIL 22, 2013

So we asked marketing experts and industry thoughts leaders to share their thoughts on how to be an effective, lovable marketer , and we’ve pulled out some tidbits of wisdom from their advice for you here. We hope it gives you a breath of fresh air before digging into your next big inbound marketing endeavor.

Budget Programs 28

Budget Programs Inbound Marketing Custom Publishing Social Media 28

Hubspot

AUGUST 13, 2013

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". to someone just getting started with inbound marketing. But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. What is it?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JUNE 1, 2010

I have the enviable position of running HubSpot's value added reseller program. For almost a year now, I've been publishing educational content for marketing agencies who are eager to help their clients improve their inbound marketing ROI. Hundreds of agencies tune into these free webinars every month.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Agencies 1 Inbound Marketing 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 30, 2012

At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Luckily, we've hired more than one blogger in our day. Writing Ability.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts. There are a number of good guest blogging services in the HubSpot Marketplace.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 21, 2012

If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. Blog Bundle. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28