Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Create a blogger-optimized news release. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO. Blogging Supports Social Media Marketing.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In They’re all becoming media that we’re interested in.”. I’ve always loved the content production side of what we do. Quinn asks.

B2B 168

B2B Blogger Content Public Relations 168

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

MARCH 28, 2017

Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob. Come reach out to me and my team at Gerr.is Come reach out to me and my team at Gerr.is

Social Media 0

Social Media Media Blogger Internet Marketing 0

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Content Marketing World (Sept 6-8 in Cleveland).

Social Media 128

Social Media Media Blogger Co-Registration 128

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve is a Forbes top 50 social media influencer. Is it time to stop measuring engagement ? Virtual Reality headset sales aren’t setting any records.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Martech

NOVEMBER 29, 2021

It’s a key trust signal for search engines and an indication that people like your content and your brand. A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform.

Link Building 112

Link Building Work Management Marketing Management Service 112

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Kindness opens many doors online.

PR 80

PR Web 2.0 Blogger Public Relations 80

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

seo.co

DECEMBER 18, 2020

Table of Contents. + With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. Does your business like to partner with other businesses for marketing, innovation, media, etc.?

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Hinge Marketing

OCTOBER 17, 2019

Earned media can provide some answers: What are others saying about your firm? If you listen to the way others talk about you and respond to your content you can begin to understand how others perceive you brand. Definition of Earned Media. Some examples of earned media include the following: News story or blog post.

Work Management 48

Work Management Marketing Management Service Media 48

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

ClearVoice

OCTOBER 11, 2019

As consumer publications dwindle and go out of business, there’s going to be more and more branded content. That’s the beauty of it for media professionals,” she says. I’m not looking for influencers or bloggers. If you want to work in this branded content industry, there are going to be shoutouts of brands.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Biznology

JANUARY 5, 2016

Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. 76BrandFilms, a video studio. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing.

PR 135

PR Practices B2B Blogger 135

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

markempa

NOVEMBER 9, 2011

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. social media is one of the most. And there’s so many people claiming to be social media experts, but don’t just blindly follow their advice.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100