ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

MAY 26, 2021

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. Encourage your customers to leave positive reviews online.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

BuzzSumo

FEBRUARY 6, 2018

Whether it’s because they’re drowning in jargon, seemingly irrelevant or just difficult to get your head round, these industries can find it tough to engage customers and get their message across. If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. In other words, your blog marks the start of a relationship with your customers. Build an lead funnel for your product.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. The news industry is demanding and competitive, requiring innovation, creativity, and reliable systems for high-volume publishing.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

KEO Marketing

JUNE 25, 2015

B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. According to the Content Marketing Institute, 62% of B2B marketers say they use LinkedIn and feel confident that it is effective. And that investment seems to be paying off.

Linkedin 48

Linkedin B2B Marketing Planning B2B 48

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. It had a sporadic publishing schedule. It makes it a little easier.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Nowadays, brands aren’t the only ones who publish content.

Public Relations 48

Public Relations Social Media Media PR 48

Outgrow

DECEMBER 20, 2022

And I was mostly just on bulletin boards and talking, and that’s how I got customers. And then finally, I found some marketing groups and they explained that you have to have enough results to be statistically relevant. And I’d send it to all new customers. And then I did that with Google when they launched.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

The Lead Agency

AUGUST 20, 2020

Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. However, in 2021, the strategy is arguably more relevant than ever, with 90% of customers expecting consistent interactions across channels.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

BenchmarkONE

NOVEMBER 17, 2022

Ross Simmonds, CEO at Foundation Inc, narrated how a well-thought distribution strategy led to 26,282 pageviews in the first seven days after publishing. The results sound unbelievable, but brands that espouse proper content distribution are hitting tremendous numbers in terms of organic traffic. Why Not(e)?

Distribution 61

Distribution Tactics Top of Funnel High Quality Lead 61

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important. What is content curation?

Marketing Automation Services 87

Marketing Automation Services Curation Enterprise Management Marketing Automation 87

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Hubspot

DECEMBER 19, 2014

An effective inbound strategy requires a good volume of high quality, persona relevant content. But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge. It’s a common pain point among B2B marketers.

Blogger 28

Blogger Custom Publishing Marketing & Strategy Top of Funnel 28

Hubspot

OCTOBER 2, 2018

I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Google-hosted sites, including Blogger and Sites pages, are automatically verified. I’m an SEO content strategist, which means I use GSC heavily but don’t need to change any settings, so I’m a delegated owner. WWW domain or not?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

JANUARY 19, 2015

Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Quite the opposite.

Content 28

Content Webinar Metrics Template Social Networks 28

RebelMouse

MARCH 12, 2024

Publishers face an increasingly competitive landscape dominated by established media giants. As publishers, you can have top-tier content and journalism, but do you have the right platform, playbook, and blueprints to succeed? Here are the top CMS tools publishers need to compete.

CMS Development 103

CMS Development Industry CMS Template Lead Scoring 103

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Hubspot

MARCH 14, 2011

View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? In order to get your content to be indexed in these places and to generate Google Alerts, you have to submit your press release to one of the recognized press release distribution services.

Press 28

Press Optimization Word of Mouth PR 28

Conductor

DECEMBER 10, 2019

Erik Bowitz: Like a lot of SEOs, I started out more content focused. Very early on, they made a strategic business decision to focus on organic traffic and growing it via SEO, so I very quickly went from a part time content writer and editor into SEO. Erik: We’ve recently been revisiting how we are generating our content.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. A version from six months ago can be found here. REQUIREMENTS. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Only B2B

MAY 8, 2023

If you are looking to grow your blog traffic, then you need to focus on content syndication, a proven strategy that can help you reach a larger audience. Content syndication involves publishing your blog posts on other websites or platforms. Must Read: How To Syndicate Content That Drives 7x Results 1.

Traffic 62

Traffic Allocation Tips Lead Scoring 62

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Sword and the Script | B2B

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. Not even a little bit.

Paid Content 78

Paid Content B2B Marketing Paid Search Agency Content Marketing 78

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52