article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

But here’s just one example : 58% of marketers said their top priority was lead quality. In the example below, New York state looks like it’s a rich opportunity to target. SpyFu, for example, can give you great ideas for your negative keyword lists. Leads that become closed deals and real revenue. Or at least they used to be.

article thumbnail

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Link some of the keywords to relevant landing pages, as you can see in the first example below, which links to the landing page for our ebook on dynamic content. Off Your Blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

Let''s take this blog post we published a while ago as an example: " How to Satisfy Every Stakeholder In Your Next Website Redesign." If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. You''re not updating your design.

RFP 28
article thumbnail

Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Amazon, for example, runs on a recommendation engine that’s been driving significant business value for more than 20 years. Even thumbnails are selected by a neural network based on predicted clickthrough. Michelle Halsey, Content Blogger and Copywriter. From the early days of user-based collaborative filtering (i.e.,

article thumbnail

B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.

article thumbnail

12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. For example, did that impression or click turn into purchase, or at least a step toward a purchase? 2) Time Spent on Page.

article thumbnail

25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

Take lead reconversion emails as an example. It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 2) Image Selection : We encourage marketers to include images in their emails.