Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
Online Marketing Institute
MARCH 30, 2011
But if your goal is to drive more traffic to your site, you should show a little more restraint ; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one. On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike, he says.
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