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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. They replaced their previous monstrous Martech stack with Maropost’s solution to be able to handle large customer data sets and mass-email sends.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. But they can be the devil to track.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

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How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. I know it might be a good use of time because when I compare the clickthrough rates on these two CTAs, the latter is almost double the former. You''re not updating your design.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. If you notice that your blog's conversion rate is dismal, yet your CTAs clickthrough rate is stellar, then you likely have some landing page problems.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Even thumbnails are selected by a neural network based on predicted clickthrough. Michelle Halsey, Content Blogger and Copywriter. And it works: 80% of what people watch comes from a recommendation. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. Say you’re not Amazon or Netflix, though.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. I often hear marketers proclaim they''re not bloggers. You know what? It doesn''t matter one iota, because it''s all relative. No question.