Paul Gillin

JULY 15, 2011

The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR. 2) Outreach platform.

Link Building 100

Link Building Work Management Marketing Management Service 100

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. These three issues plague all efforts to connect with journalists and influencers, but bad news releases create one giant case study in where communication goes wrong. Think a sippy cup that tips over.)

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

SmartBug Media

AUGUST 8, 2019

Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Case Studies. Case Studies. Case studies are another great way to showcase the effectiveness or success of your product to the media. Digital Artwork.

Press 85

Press Digital Asset Management PR Case Studies 85

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. times investment to, according to a recent study by Tomoson , an ROI of $6.50 for every $1 spent.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. Three Considerations to Inform Your Marketing Action Plan. Rethink Your Marketing Plan to Reach Enterprises.

SMB 67

SMB Planning Marketing Plans Allocation 67

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. It’s more than SEO, it’s old-school PR.

SEO 100

SEO Planning Blogger Content Marketing 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. We’re here to tell you about affiliate marketers. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. Be Careful With Case Studies. The Ruinous Path of Success Theater: GE's Horror Story.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. In a way, PR is one of the original forms of content marketing.

PR 28

PR Content Marketing Work Management Press 28

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. A note on that: I do not speak at events (even for money) that I don’t believe in , as I do not lend my name to help profiteers sling social media and content marketing hokum.

Social Media 128

Social Media Media Blogger Co-Registration 128

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The cost of B2B marketing content.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Scoop.it

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 86

PR Marketing & Strategy Marketing Strategy Paid Search Agency 86

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.”

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

JULY 23, 2012

Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. International Marketing alone is difficult to get right. The International Marketing Handbook. How did we do it?

B2B Marketing 48

B2B Marketing Paid Search Agency Planning B2B 48

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. 16) Emotional Marketing Value Headline Analyzer.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Public relations vs. content marketing.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143